Bajaj Finserv
|

Bajaj Finance Limited

|
English
  • English - EN
  • हिंदी - HI (BETA)
Sign In
EMI Card
Notifications
Notifications
Cart
Partners
  • Fixed Deposit (IFA) Partner Fixed Deposit (IFA) Partner
  • Loan (DSA) Partner Loan (DSA) Partner
  • Debt Management Partner Debt Management Partner
  • EMI Network Partner EMI Network Partner
  • Become a Merchant Become a Merchant
  • Partners Sign In Partners Sign In
Menu
  • Loans
  • All on EMI
  • Bajaj Mall
  • Card
  • Investments
  • Insurance
  • Payments
  • Offers
  • Services
  • About Bajaj Finserv
  • Pay EMI Pay EMI
  • Do not call Do not call
  • Download the app Download the app
  • Home
  • Account
  • More
  • Pay EMIs
  • Menu
  • Life Insurance
  • Investment Plans
  • Saving Plans
  • ULIP Plans

Variable Life Insurance: Explained

Explore how variable life insurance helps you combine lifelong coverage with investment growth. Get quotes instantly and personalise your plan.

Choose from a wide range of term insurance plans, starting at Rs. 15/day*

In a world where financial planning is no longer optional, smart individuals are turning to solutions that offer more than just life cover. Variable life insurance (VLI) is one such powerful tool. It merges lifelong insurance protection with the potential for investment growth—giving you not only peace of mind but also a smart strategy to build wealth over time.

Whether you are planning for your family's future, aiming for long-term gains, or seeking tax-efficient investment options, VLI gives you the flexibility and control to shape your financial destiny.

Let’s explore how variable life insurance works—and why it could be the smartest addition to your financial portfolio.

What is variable life insurance?

Variable life insurance (VLI) is more than just protection—it’s a strategy to grow your wealth with market-linked investments. While ensuring your family’s financial safety, VLI lets you invest your premiums into equity, debt, or balanced funds.

Unlike term insurance that only provides a death cover, variable life insurance offers:

  • Lifelong protection with a guaranteed death benefit

  • Cash value growth linked to investment performance

  • Personalised fund choices based on your financial goals

Start your journey to smart protection + wealth creation. Check your premium instantly. Get Quote!

Key features and benefits of variable life insurance

Why do thousands of financially savvy Indians choose VLI? It gives the best of both worlds: protection + performance.

Here are the benefits that make variable life insurance a smart choice:

  • Dual advantage: Offers both life cover and an investment component.

  • Flexible investments: Choose from equity, debt, or hybrid funds based on your risk appetite.

  • Cash value benefits: Investments build a cash value you can borrow or withdraw from later.

  • Customised premiums: Adjust premium payments to match your changing financial needs.

  • Tax savings: Enjoy deductions under Section 80C and tax-free returns under Section 10(10D).

  • Potential for higher returns: Unlike traditional policies, your money grows with market-linked instruments.

Explore funds, compare growth, and assess suitability. Compare plans and get quote!

What are the investment options in variable life insurance?

VLI lets you take control of your investments without compromising on protection.

With variable life insurance, you are not locked into a single investment track. You can design your portfolio to match your financial strategy.

  • Equity funds: For higher growth, these invest in stocks and equity markets. Ideal for long-term wealth builders.

  • Debt funds: Stable options that include government and corporate bonds. Good for risk-averse investors.

  • Balanced funds: Mix of equity and debt for a stable yet growth-oriented approach.

  • Money market funds: Ideal for short-term, low-risk investing.

  • Customised mix: Blend your options and adjust as your financial goals evolve.

Flexible coverage, affordable premiums—find a life insurance plan that fits your needs. Get a quote today!

What are the risks associated with variable life insurance?

Like any investment, VLI requires a clear understanding of risk to make informed decisions.

Variable life insurance offers strong potential for returns—but comes with market-driven exposure.

  • Market-linked performance: Your cash value rises or falls with market trends.

  • No guaranteed returns: Unlike traditional life insurance, payouts are based on fund performance.

  • Charges apply: Policy fees may include fund management charges, mortality charges, etc.

  • Requires active monitoring: Best suited for individuals who can track and manage investments.

How to choose the right variable life insurance policy?

Make confident choices with a personalised plan tailored to your goals.

Here’s how you can find the right variable life insurance policy:

  • Assess your risk appetite: Decide if you’re comfortable with market-linked returns.

  • Review investment flexibility: Look for policies offering fund switching and customisation.

  • Check costs: Evaluate all policy-related charges and fees.

  • Review insurer reputation: Look for strong solvency ratios and fund performance history.

  • Get expert guidance: Speak with a licensed advisor to align with your financial roadmap.

Shortlist your ideal plans in minutes. Compare plans now!

Conclusion

Variable life insurance is your partner in lifelong security and financial growth. With customisable investments, tax benefits, and cash value potential, it empowers you to take control of your financial future.

Choose confidence. Choose flexibility. Choose growth.


Also, read:

Types of life insurance

Life insurance calculator

Term insurance calculator

Life insurance definition

1 crore term insurance

What is term insurance

Frequently asked questions

What makes variable life insurance different from other policies?

Variable life insurance stands out by combining life cover with investment options. Unlike traditional plans, it allows policyholders to allocate premiums to market-linked funds, offering potential for higher returns but also carrying investment risks.

What are the main features and benefits of variable life insurance?

Key features include dual benefits of life cover and investment, cash value accumulation, investment flexibility, and tax advantages. It is ideal for those seeking both financial protection and long-term wealth creation.

How do investment components work in variable life insurance?

A portion of the premium is invested in market-linked funds chosen by the policyholder. The returns on these investments determine the policy’s cash value and may affect the death benefit.

What risks should policyholders consider when choosing variable life insurance?

Policyholders must consider market volatility, potential investment losses, higher costs, and the absence of guaranteed returns. Regular monitoring and a clear understanding of these risks are crucial.

How to select the best variable life insurance plan for your needs?

Assess your risk tolerance, review fund options, evaluate policy costs, and consider the insurer’s reputation. Seeking advice from a financial expert can also help you make an informed decision.

Can variable life insurance provide guaranteed returns?

No, variable life insurance does not offer guaranteed returns. Its performance depends on the market and the chosen investment funds, making it better suited for those comfortable with financial risk.

Show More Show Less

Related Articles

Article 1

How to Plan Your Retirement Budget: Important Key Steps

Aug 24, 2024

Read More

Article 2

What is ULIP?

Read More

Article 3

Term Insurance with Return of Premium

Sep 02, 2024

Read More

Article 4

How child insurance plans help you prepare for your child’s education expenses?

Feb 01, 2023

Read More

Related videos

Life insurance features and benefits
 
 

Life insurance features and benefits

Secure your family's future with Bajaj Allianz Life Insurance - Smart Protect Goal Plan
 
 

Secure your family's future with Bajaj Allianz Life Insurance - Smart Protect Goal Plan

Save tax with life insurance
 
 

Save tax with life insurance

Add-on covers on life insurance
 
 

Add-on covers on life insurance

Disclaimer

*T&C Apply - Bajaj Finance Limited (‘BFL’) is a registered corporate agent of third party insurance products of Bajaj Allianz Life Insurance Company Limited, HDFC Life Insurance Company Limited, Future Generali Life Insurance Company Limited, Bajaj Allianz General Insurance Company Limited, SBI General Insurance Company Limited, ACKO General Insurance Limited, ICICI Lombard General Insurance Company Limited, HDFC ERGO General Insurance Company Limited, Tata AIG General Insurance Company Limited, The New India Assurance Company Limited, Cholamandalam MS General Insurance Company Limited, Niva Bupa Health Insurance Company Limited , Aditya Birla Health Insurance Company Limited, Manipal Cigna Health Insurance Company Limited and Care Health Insurance Company Limited under the IRDAI composite CA registration number CA0101. Please note that, BFL does not underwrite the risk or act as an insurer. Your purchase of an insurance product is purely on a voluntary basis after your exercise of an independent due diligence on the suitability, viability of any insurance product. Any decision to purchase insurance product is solely at your own risk and responsibility and BFL shall not be liable for any loss or damage that any person may suffer, whether directly or indirectly. Please refer insurer's website for Policy Wordings. For more details on risk factors, terms and conditions and exclusions please read the product sales brochure carefully before concluding a sale. Tax benefits applicable if any, will be as per the prevailing tax laws Tax laws are subject to change. BFL does NOT provide Tax/Investment advisory services. Please consult your advisors before proceeding to purchase an insurance product. Visitors are hereby informed that their information submitted on the website may also be shared with insurers. BFL is also a distributor of other third-party products from Assistance Services providers such as CPP Assistance Services Pvt. Ltd., Bajaj Finserv Health Ltd. etc. All product information such as premium, benefits, exclusions, sum insured, value added services, etc. are authentic and solely based on the information received from the respective insurance company or the respective Assistance service provider company.

Note – While we have made all efforts and taken utmost care in gathering precise information about the products, features, benefits, etc. However, BFL cannot be held liable for any direct or indirect damage/loss. We request our customers to conduct their research about these products and refer to the respective product’s sales brochures before concluding their sale.

You are here

  1. Home
  2. Variable life insurance

Related Links

  • Life Insurance
  • Endowment
  • Term Insurance
  • ULIP

 Bajaj Finserv App for All Your Financial Needs and Goals

Trusted by 50 million+ customers in India, Bajaj Finserv App is a one-stop solution for all your financial needs and goals.

You can use the Bajaj Finserv App to:

  • Apply for loans online, such as Instant Personal Loan, Home Loan, Business Loan, Gold Loan, and more.
  • Explore and apply for co-branded credit cards online.
  • Invest in fixed deposits and mutual funds on the app.
  • Choose from multiple insurance for your health, motor and even pocket insurance, from various insurance providers.
  • Pay and manage your bills and recharges using the BBPS platform. Use Bajaj Pay and Bajaj Wallet for quick and simple money transfers and transactions.
  • Apply for Insta EMI Card and get a pre-approved limit on the app. Explore over 1 million products on the app that can be purchased from a partner store on Easy EMIs.
  • Shop from over 100+ brand partners that offer a diverse range of products and services.
  • Use specialised tools like EMI calculators, SIP Calculators.
  • Check your credit score, download loan statements and even get quick customer support—all on the app.

Download the Bajaj Finserv App today and experience the convenience of managing your finances on one app.

Download app image

Download App

Now request money from your friends and family and make instant payments.

Download App
  • 1.  Apply for Loans: Choose from personal, business, gold loans and more
  • 2. Transact: Pay utility bills, use UPI, get FASTag and more
  • 3. Shop: Buy over 1 million products on No Cost EMI
  • 4. Invest: Buy stocks, mutual funds and invest in FD

Go To Top

Application Forms

  • Personal Loan
  • Business Loan
  • Home Loan
  • Gold Loan
  • Insta EMI Card
  • Wallet Care
  • Health Insurance
  • Loan for Doctors
  • Fixed Deposit
  • Loan Against Property
  • Loan for Chartered Accountants
  • Open Demat Account
  • Two-wheeler Loan
  • New Car Finance
  • Used Car Loan
  • Loan Against Car
  • Car Loan Balance Transfer and Top-up
  • Mutual Fund
  • Secured Business Loan
  • Loan for Lawyer

Products Portfolio

Loans

  • Personal Loan
  • Insta Personal Loan
  • Business Loan
  • Home Loan
  • Gold Loan
  • MSME Loan
  • Mortgage Loan
  • Loan Against Property
  • Two & Three Wheeler Loan
  • Education Loan on Property
  • Personal Loan for Self-employed Individuals
  • Two-wheeler Loan
  • New Car Finance
  • Used Car Loan
  • Loan Against Car
  • Car Loan Balance Transfer and Top-up
  • Used Cars and Loan

Insurance

  • Insurance
  • Health Insurance
  • Life insurance
  • Term Insurance
  • ULIP Plans
  • Car Insurance
  • Pocket Insurance
  • Investment Plans
  • Appliances Extended Warranty
  • Pocket Subscription

Finance for Professionals

  • Loan for Doctors
  • Loan for Chartered Accountants

Investments

  • Fixed Deposit
  • Open Demat Account
  • Mutual Funds
  • NFO (New Fund Offer)
  • ELSS Mutual Funds
  • Equity Mutual Funds
  • Hybrid Mutual Funds
  • Debt Mutual Funds
  • Multi Cap Mutual Funds
  • Large Cap Mutual Funds
  • Mid Cap Mutual Funds
  • Small Cap Mutual Funds
  • Liquid Mutual Funds
  • Aggressive Hybrid Mutual Funds

Pocket Subscription

  • Mobile Protection Plan
  • Wallet Care
  • Fonesafe Lite
  • Neuro Care Plan
  • Health Prime Max
  • Cpp Road Assist
  • Healthy Body Package

Bajaj Mall

  • Smartphones
  • Mattress
  • Smartwatches
  • Cycles
  • Music & Audio
  • Speakers
  • Water Purifiers
  • Laptops
  • Two-wheeler
  • Washing Machine
  • Televisions
  • Air Conditioner
  • Refrigerators
  • Furniture

Services

  • Sign-in to our Customer Portal (My Account)
  • Manage your Profile
  • Manage your Mandate
  • Manage your Loans
  • Manage your Flexi Loans
  • Manage your Insta EMI card
  • Manage your Fixed Deposit

Wallets & Cards

  • Wallet
  • Bajaj Finserv Insta EMI Card

Value Added Services

  • Credit Pass
  • Gold Rate

Payments

  • All Payments
  • Wallet
  • UPI
  • Mobile recharge
  • Electricity Bill Payment
  • DTH Recharge
  • Loan Repayment
  • Gas Booking
  • Rewards
  • Bajaj Pay FASTAg
  • Bajaj Pay Wallet KYC Upgrade
  • Bajaj Pay FASTAg Registration
  • Bajaj Pay FASTag Replacement
  • Bajaj Pay FASTag Closure
Pre-approved Offers
Offers & Promotions
Article and Insights

Calculators

  • Personal Loan EMI Calculator
  • Home Loan EMI Calculator
  • Home Loan Eligibility Calculator
  • Business Loan EMI Calculator
  • Personal Loan Eligibility Calculator
  • Loan Against Property EMI Calculator
  • Education Loan on Property Calculator
  • FD Calculator
  • Gratuity Calculator
  • Income Tax Calculator
  • Top-up Loan Calculator
  • Part-prepayment Calculator
  • GST Calculator
  • Gold Loan Calculator
  • EMI Calculator
  • Used Car Loan EMI Calculator
  • Interest Calculator
  • SIP Calculator
  • Credit Score Simulator
  • Flexi Day Wise Interest Calculator
  • Flexi Transaction Calculator
  • Secured Business Loan EMI Calculator
  • Secured Business Loan Eligibility Calculator
  • Lumpsum Calculator
  • Step Up SIP Calculator
  • BMI Calculator
  • IDV Calculator
  • Commercial Loan EMI Calculator
  • Medical Equipment Finance EMI Calculator
  • Term Loan Calculator
  • Equipment Machinery Loan EMI Calculator
  • Doctor Loan EMI Calculator
  • Doctor Loan Eligibility Calculator
  • Chartered Accountant Loan EMI Calculator
  • Simple Interest Calculator
  • Compound Interest Calculator
  • Brokerage Calculator
  • Mutual Fund Calculator
  • Two wheeler Loan EMI Calculator
  • New Car Loan EMI Calculator

Legal

  • Moratorium Policy (Covid-19)
  • Moratorium Policy March 2020
  • Information Security Practices
  • Information Security Measures
  • Citizens Charter
  • Privacy Policy
  • Phishing
  • Disclaimer
  • Forms Centre
  • Fees & Charges
  • Fair Practices Code
  • Interest Rate Policy
  • Disclosures
  • Cautionary Notice
  • Whistle Blower Policy
  • Confidential Feedback
  • Resolution Plan 2.0
  • Terms & Conditions
  • Resolution Plan 2.0 FAQs
  • Ombudsman Scheme
  • SMA/NPA Account Classification
  • Terms of Use
  • Sachet
  • Handover of Property Documents
  • Notices
  • Policy on Fees & Charges
  • BFL - Floating Reference Rates

Reach Us

  • Contact us
  • Raise A Request
  • Frequently Asked Questions
  • Make Online Payment
  • Branch Locator
  • Our Partners
  • Galaxy - Partner portal
  • Bajaj Finserv for Business
  • Call Us

Corporate Office

6th Floor Bajaj Finserv Corporate Office, Off Pune-Ahmednagar Road, Viman Nagar, Pune - 411014

Bajaj Finance Limited Regd. Office

Akurdi, Pune - 411035
Ph No.: 020 7157-6403
Email ID: investor.service@bajajfinserv.in

Corporate Identity Number (CIN)

L65910MH1987PLC042961

IRDAI Corporate Agency (Composite) Regn No.

CA0101
(Valid till 31-Mar-2028)

URN - WEB/BFL/23-24/1/V1

Bajaj Finserv Limited Regd. Office

Bajaj Auto Limited Complex Mumbai - Pune Road,
Pune - 411035 MH (IN)
Ph No.: 020 7157-6064
Email ID: investors@bajajfinserv.in

Corporate Identity Number (CIN)

L65923PN2007PLC130075

Our Companies

  • Bajaj Finserv Ltd.
  • Bajaj Finance Ltd.
  • Bajaj Allianz General Insurance
  • Bajaj Allianz Life Insurance
  • Bajaj Markets
  • Bajaj Housing Finance Ltd.
  • Bajaj Broking
  • Bajaj Finserv Health Ltd.
  • Bajaj Finserv Asset Management Ltd.
Company Name
Download App

© Bajaj Finserv 2007-2025. All rights reserved.