Unit Linked Insurance Plans (ULIPs) are a hybrid financial product that combines life insurance with market-linked investment opportunities. They offer policyholders the ability to invest in a variety of funds, including equity, debt, and balanced funds, while simultaneously providing a life insurance cover. ULIPs have gained significant popularity in India due to their dual benefit of wealth creation and financial protection. However, like any financial product, ULIPs come with their advantages and drawbacks. This article explores the key ULIP benefits, their disadvantages, and critical factors to consider before choosing one, helping you make an informed decision.