Red Herring Prospectus (RHP)

A red herring is a preliminary prospectus filed with the SEBI for an IPO, lacking key details such as price and share numbers.
Red Herring Prospectus (RHP)
3 min
02-June-2025

Key takeaways

  • A Red Herring Prospectus is a preliminary document issued by a company planning to go public.
  • It provides detailed information about the company’s operations, financials, and future plans.
  • The prospectus serves as an invitation for potential investors to express interest in the company’s upcoming public offering.
  • It is not a final offer but rather a means to gauge investor interest before the IPO.
  • The document outlines potential risks and uncertainties that investors should carefully consider before investing.
  • It helps investors make informed decisions based on available company data and disclosures.

What is a red herring prospectus (RHP)?

A Red Herring Prospectus (RHP) is a more detailed and finalised version of the Draft Red Herring Prospectus (DRHP), submitted with the approval of SEBI to initiate the company’s Initial Public Offering (IPO). It contains vital information about the company’s operations, growth prospects, financial performance, industry overview, and promoter background. The RHP must be filed with the Registrar of Companies (RoC) at least three days before the IPO launch. Its primary function is to offer a transparent and unbiased view of both business and non-business aspects of the company, enabling investors to perform thorough due diligence before making investment decisions.

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How a red herring prospectus works?

A red herring prospectus goes through various phases before it is finalised. Initially, the firm sends a draft prospectus to the regulatory authorities. This document, frequently referred to as the "red herring," is carefully examined to verify compliance with regulations and the accuracy of content. Once authorised, it is the final red herring prospectus, ready for distribution to potential investors. During this procedure, the regulatory body guarantees that all relevant information is given, although some specifics, such as the IPO price, are retained until the registration statement is official. Investors can analyse the red herring prospectus to learn about the company's activities, finances, and fundraising objectives, allowing them to make informed investment selections.

Benefits of a red herring prospectus

RHP, or Red Herring Prospectus, is a document that a company files with SEBI prior to launching its Initial Public Offering (IPO). It contains comprehensive information about the company’s financials, associated risks, and details of the public offering. The RHP plays a crucial role in helping investors assess the IPO while ensuring transparency, adherence to regulatory norms, and safeguarding investor interests.

  • Insight into company operations: A red herring prospectus contains thorough information about the company's activities, allowing you to understand how it works.
  • Understanding the offer: While it does not provide particular information regarding the IPO, such as the price and quantity of shares, it does provide an idea of what the firm intends to offer to the public.
  • Evaluation of company potential: By examining the red herring prospectus, you may estimate the company's market growth and success potential.
  • Transparency: It shows the company's transparency by giving key information about its financial health, management team, and possible risks.
  • Decision-making tools: With the information from the red herring prospectus, you may make an educated choice about whether to invest in the company's initial public offering.

Why the Red Herring Prospectus is important for investors?

A Red Herring Prospectus (RHP) is crucial for investors as it offers comprehensive insights into a company's finances and operations. It also helps investors assess potential risks and develop effective investment strategies.

Here are some details in an RHP that you should be on the lookout for, as they can be immensely valuable:

1. Capital details

This part of an RHP contains crucial information regarding a company’s capital structure, including the authorised share capital, equity share capital (held by the company and the promoters), and issued and paid capital before the IPO launch.

2. Offer details and objective

For the benefit of investors, an RHP outlines the fundamental reasons behind the company going public and launching the IPO. The company’s goals for the prospective raised capital are highlighted, along with the details of the offer, which contain crucial information like the total shares on offer.

3. Overview of the industry

The intrinsic workings of a company are also governed by the industry in which it functions. Thus, the RHP also aids investors by familiarising them with the sector, including its growth prospects, trends of industrial performance, and competitors.

4. Detailed finances

This would include details like financial statements and audit reports to help investors understand the company’s historical financial performance, in addition to the dividend declaration.

5. Business description and strategies

This part of the red herring prospectus expands on a company’s operational strategies. It would also contain information on marketing and product strategies, among other things. It is absolutely crucial for investors to thoroughly understand this information, as this is where and how their investment would be directly utilised.

6. Company management

The RHP encapsulates information on the senior leadership of the company, as they are the ones who set its broader vision and mission. It contains details like designations and qualifications, along with important disclosures on criminal history and ongoing legislation. This helps build trust among investors.

7. Risk

While this section broadly contains the usual risks associated with companies, special attention must be given to the risks specific to the company launching the IPO. This could range from pending litigation and unresolved debt to cases of financial fraud. Thus, exercise extreme caution depending on what is mentioned in this part of a red herring prospectus.

8. Promoters

This part contains in-depth information on a company’s promoters.

9. Dividend declaration

Even though this is not mandatory, some information on company guidelines on dividends can still be found. This may be helpful for investors when planning their investments.

Where can you find an RHP?

A red herring prospectus can be found at:

  • Securities and Exchange Board of India’s (SEBI) website, under the section named ‘Offer Document’.
  • Websites of the stock exchanges in question and through a few merchant brokers as well.

In addition to these sources, the company that issues an IPO must publicly announce the submission of the RHP documentation to SEBI through at least one newspaper.

Example of a red herring prospectus

The red herring prospectus is a significant tool for firms and investors throughout the IPO process. To explain the concept further, consider a hypothetical scenario in which a technological firm is considering an IPO. XYZ Ltd. is a corporation that specialises in cutting-edge software solutions. As the IPO process starts, the firm prepares the draft red herring prospectus, which details the company's history, accomplishments, and future goals.

Once the draft red herring prospectus is submitted to the regulatory authorities, it is thoroughly reviewed. They ensure that the information given is correct and in accordance with the rules. After the required adjustments and approvals, the document is transformed into the final red herring prospectus, which is now ready for potential investors.

Suppose you are an investor interested in the technology industry. You discover XYZ Ltd.'s red herring prospectus. As you go through the document, you will learn important details about the company's operations, finances, and objectives for raising funds. You learn about the company's unique products, market potential, and growth methods.

Despite the lack of particular details, such as the IPO price and share count, you will find the red herring prospectus helpful and informative. It provides insight into XYZ Ltd.'s potential as an investment opportunity. You analyse the risks and advantages, taking into account competition, market trends, and managerial competence.

In the research you conducted, you noticed the company's strong financial performance and bright future potential. You also evaluate the risks of investing in a technology startup, such as market volatility and technological disruption. With this knowledge, you can make an informed choice on whether to invest in XYZ Ltd.'s IPO.

Red Herring Prospectus vs. Final Prospectus

Below is a table that compares a Red Herring Prospectus (RHP) and a Final Prospectus based on various aspects. This comparison highlights their roles in the IPO process, from initial disclosure to final offering.

Aspect

Red Herring Prospectus (RHP)

Final Prospectus

Definition

Preliminary document filed with SEBI or SEC before an IPO; does not include final pricing info.

Final document filed after approval with complete details including price and date.

Purpose

Provides initial details to investors and regulators about the company.

Offers full disclosure with finalised offering details to investors.

Contents

Contains business info, risks, management, and financials, but excludes final price/size.

Includes final issue price, number of shares, and total offer size.

Price Information

Does not mention final price or number of shares offered.

Clearly states final issue price, share count, and amount to be raised.

Regulatory Approval

Submitted to regulators for review; not final.

Approved by regulators and ready for investor distribution.

Use in Offering Process

Used to attract investor interest and support IPO roadshows.

Used to formally offer securities and complete the IPO process.

Timing

Released before the IPO, typically weeks or months in advance.

Issued just before or during the public offering.

Legal Status

Not legally binding; subject to modifications.

Legally binding with finalised information.

Availability

Circulated during roadshows, shared with potential investors.

Publicly available after confirmation of pricing and offer details.

 

Conclusion

A red herring prospectus is of crucial significance in this world of investing, particularly for IPOs. The prospectus helps investors make educated investment decisions by giving comprehensive information about the issuing company's fundamentals and its future prospects. Understanding the workings of a red herring prospectus provides investors with the knowledge and confidence that they need to navigate the ever-changing world of financial markets successfully.

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Frequently asked questions

What is the importance of a red herring prospectus in the IPO process?
A red herring prospectus is important in the IPO process because it provides potential investors with key information about the firm and allows them to make educated investment decisions.
How is a red herring prospectus different from a traditional prospectus?

Both Red Herring Prospectus (RHP) and traditional prospectuses inform investors about a company going public. Here's the key difference:

  • RHP: Offers a preliminary view with a price range for the IPO, not the exact price.
  • Traditional Prospectus: Provides final details including the exact IPO price and number of shares offered.
Where can investors access a red herring prospectus?
Investors can get a red herring prospectus through a variety of sources, including regulatory body websites, stock exchange platforms, and corporate announcements.
What information does a red herring prospectus typically include?
A red herring prospectus usually contains information on the company's commercial activities, financial performance, management team, and objectives for obtaining capital through the IPO.
How does regulatory scrutiny ensure the integrity of a red herring prospectus?

Regulatory scrutiny by SEBI ensures the RHP’s integrity through rigorous review, requiring accurate disclosures, legal compliance, and transparency. Any inconsistencies or misleading statements must be corrected. This protects investors from fraudulent practices and ensures that investment decisions are based on verified, unbiased company information.

What is RHP in IPO?

RHP stands for Red Herring Prospectus. It's a crucial document filed by a company with the market regulator (SEBI in India) before launching its IPO (Initial Public Offering). Compared to the earlier DRHP (Draft Red Herring Prospectus), the RHP contains finalised details like:

  • Issue price of the shares
  • Specific dates for the IPO
  • Updated financial information
What is the major difference between a red herring and a prospectus?

The major difference is that a Red Herring Prospectus is a preliminary document that excludes final pricing and share details, while the final prospectus contains complete, approved information including issue price, number of shares, and offering size, used for officially inviting public investment in an IPO.

How to read an RHP?

To read an RHP, start with the company’s business overview, then review financial statements, risk factors, management details, and industry outlook. Pay attention to red flags, key ratios, and promoter background. This helps assess the company’s growth prospects and whether the IPO aligns with your investment goals.

What is the RHP policy?

The RHP policy refers to regulatory guidelines set by SEBI that govern the preparation, contents, and submission of a Red Herring Prospectus. It ensures transparency, investor protection, and compliance by requiring companies to disclose all material information before launching their IPO, while excluding final issue pricing details.

What is red herring prospectus filed with RoC?

A Red Herring Prospectus filed with the Registrar of Companies (RoC) is a regulatory requirement where the company submits the RHP at least three days before launching the IPO. This filing ensures public access to the preliminary offer document and initiates regulatory oversight before the issue opens.

What is the RHP of a company?

The RHP of a company is a detailed preliminary document submitted before an IPO, outlining key details like business operations, financials, risk factors, and management. It excludes the final issue price and is used to inform investors and obtain regulatory feedback prior to the final prospectus release.

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