Published May 2, 2026 . 3 Min Read

Usha air coolers - Overview

Usha is one of India’s oldest and most trusted appliance brands, offering personal and desert coolers that provide effective cooling at affordable prices. These coolers are known for their strong motors, honeycomb cooling pads, energy‑saving performance, and practical designs for different room sizes. Whether you need cooling for a small bedroom or a large living hall, Usha has models that balance performance, durability, and value at prices most households can afford.



To know more, head to any of Bajaj Finserv’s 1.5 lakh partner stores in 4,000 cities in India. Choose your ideal model, pay with Easy EMIs, and enjoy zero down payment on select deals. Simply check your loan eligibility now and bring home your desired air cooler without worrying about overspending.


What are the top features of Usha air coolers

Usha air coolers are built with practical, performance-focused features that make them a dependable choice for summer cooling across Indian homes. Here is what sets them apart:


  • Honeycomb cooling pads: Usha uses high-density honeycomb pads that absorb and retain water more efficiently than wood wool alternatives, delivering consistently cooler and more humid airflow in dry and arid conditions.
  • High-efficiency motor: Usha's energy-efficient motors consume between 100 and 190 watts depending on the model, making most Usha coolers compatible with standard home inverters for uninterrupted cooling during power outages.
  • Large water tank capacity: Usha coolers are available with tank capacities from 15 litres to 70 litres, reducing the frequency of manual refills during extended daily use in hot Indian summers.
  • Auto-swing louvers: Motorised auto-swing louvers distribute cool air horizontally across the room, ensuring even temperature coverage and eliminating warm pockets in corners and along walls.
  • High air throw distance: Usha desert coolers deliver air throw of up to 50 feet on larger models, making them effective for cooling medium to large rooms and open hall spaces.
  • Castor wheels for easy mobility: Sturdy castor wheels allow the cooler to be moved between rooms or repositioned within a space without effort, adding flexibility to your cooling setup throughout the day.

Why should you choose a Usha air cooler

With several air cooler brands available in India, Usha stands out for a combination of reliability, practical features and long-term brand trust that makes it a smart choice for Indian households.


  • Decades of brand trust in India: Usha has been a household name in India for over six decades, building a strong reputation for durable and dependable home appliances across fans, coolers and other categories. This heritage adds confidence to every purchase decision.
  • Wide range for every room size: Usha offers personal coolers for compact rooms, desert coolers for large spaces and tower coolers for modern interiors, giving buyers a suitable option regardless of room size or aesthetic preference.
  • Energy-efficient operation reduces running costs: Usha coolers consume significantly less electricity than air conditioners, with most models drawing between 100 and 190 watts. This results in a fraction of the monthly electricity cost, making them a highly economical summer cooling solution.
  • Inverter-compatible for uninterrupted cooling: The low wattage of Usha coolers makes them compatible with most standard home inverters, ensuring continued cooling during the frequent power outages common across many Indian cities and towns.
  • Accessible after-sales service: Usha has a wide dealer and service network across urban and semi-urban India, making spare parts, replacement pads and service support readily available throughout the product's operational life.

Price list of Usha air coolers in India

Usha offers a well-rounded range of air cooler models across different capacities and configurations. The table below covers the most popular models available in India:


ModelTypeTank capacityAir throwPower consumptionPrice (approx.)
Usha Maxx Air CD703Personal15LUp to 20 ft125WRs. 4,500 to Rs. 6,000
Usha Maxx Air 18Personal18LUp to 25 ft140WRs. 5,500 to Rs. 7,000
Usha Frost 35Desert35LUp to 35 ft155WRs. 7,500 to Rs. 9,500
Usha Tornado 45Desert45LUp to 40 ft165WRs. 9,500 to Rs. 12,000
Usha Windmaster 50Desert50LUp to 45 ft170WRs. 11,000 to Rs. 14,000
Usha Desert Maxx 70Desert70LUp to 50 ft190WRs. 14,000 to Rs. 18,000


Disclaimer: Each model's features, availability, and pricing are subject to change and may vary. For the most accurate and up-to-date information, please visit the official website.


Before you decide, explore the latest offers. You may find a great deal on a model that matches your needs.

What are the benefits of buying a Usha air cooler with Bajaj Finserv Easy EMI Loan

Purchasing your Usha air cooler on Easy EMIs with Bajaj Finserv makes effective summer cooling immediately accessible without requiring a large upfront payment, offering several practical financial advantages.
 

  • No financial strain from a lump sum payment: Breaking the purchase cost into manageable monthly instalments means you can bring home a quality Usha air cooler today without disrupting your monthly household budget or dipping into savings.
  • Zero down payment on select models: Select Usha air cooler models are available on zero down payment, meaning you pay nothing upfront and start your instalments only from the following month.
  • Flexible EMI tenures to suit your budget: Choose from a range of flexible repayment tenure ranging from 3 to 60 months, allowing you to select the instalment amount that fits comfortably within your monthly budget without financial pressure.
  • Instant in‑store or online approval: Bajaj Finserv offers quick approval for consumer durable loan at partner stores and online, with minimal documentation and a fast verification process that gets your cooler home without unnecessary delays.
  • No impact on household cash flow: Spreading the cost over monthly instalments preserves your cash reserves for other household needs and emergencies while still allowing you to invest in a quality Usha air cooler immediately.

What are the EMI loan amounts, tenures and down payment options available

Bajaj Finserv consumer durable loan for home appliances including air coolers is structured to be flexible and accessible for a wide range of Indian households.


  • Loan amount: Bajaj Finserv consumer durable loans cover the full purchase price of eligible Usha air cooler models, with loan amounts starting from as low as Rs. 830 for purchases across categories.
  • Tenure options: Repayment tenures range from 3 months to 60 months, giving you the flexibility to choose a shorter tenure for lower total interest cost or a longer tenure for smaller monthly instalment amounts.
  • Zero down payment: On select Usha air cooler models available at authorised Bajaj Finserv partner stores, you may be eligible for zero down payment financing, meaning the entire purchase price is financed and no upfront payment is required at the time of purchase.
  • Easy EMI options: Bajaj Finserv and participating retailers offer Easy EMI schemes on consumer durables, allowing you to pay the product price spread across monthly instalments with no additional burden.
  • Foreclosure and prepayment facility: If you wish to close the loan early, Bajaj Finserv allows foreclosure after a minimum lock‑in period, giving you the flexibility to pay off the remaining amount ahead of schedule when your financial situation allows.

How do you buy a Usha air cooler on Easy EMIs with Bajaj Finserv

Buying a Usha air cooler on Easy EMIs with Bajaj Finserv is a simple and quick process: 


  1. Visit an authorised Bajaj Finserv partner store or Bajaj Mall: Locate the nearest Bajaj Finserv partner electronics or home appliance store in your city or visit Bajaj Mall to browse eligible Usha air cooler models.
  2. Select your preferred Usha air cooler model: Choose the cooler that suits your room size, cooling needs, and budget. Confirm that the model is eligible for Bajaj Finserv consumer durable loan financing before proceeding.
  3. Apply for the consumer durable loan at the point of sale: At the store or during online checkout, select the Bajaj Finserv EMI option and submit your basic details including your mobile number for quick verification.
  4. Choose your preferred tenure: Select the repayment tenure that delivers the monthly instalment amount that fits your budget. Review the final instalment amount, total repayment and any applicable processing fee before confirming.
  5. Complete the documentation and receive instant approval: Submit any required documents and receive near‑instant loan approval. The Usha air cooler is dispatched or handed over to you immediately upon approval with no waiting period.

What is the eligibility criteria for a Bajaj Finserv consumer durable loan

Before applying for a Bajaj Finserv consumer durable loan to purchase a Usha air cooler, it is helpful to understand the basic eligibility requirements. 


 

  • Nationality: Indian
  • Age: 20 to 80 years*
  • Employment type: Salaried or self-employed
  • Employed with: Public, private, or MNC
  • CIBIL Score: 685 or higher

How do you apply for a Bajaj Finserv consumer durable loan for a Usha air cooler

Buying a Usha air cooler on Easy EMIs with Bajaj Finserv is easy and affordable. The process takes only 10–15 minutes, and you can take your cooler home the same day. Follow these steps:


  1. Browse models on Bajaj Mall: Check the wide range of Usha air coolers online. Compare features like tank capacity, cooling coverage, and portability before visiting a store.
  2. Find a partner store near you: Use the Bajaj Finserv store locator to find outlets such as Croma, Vijay Sales, or other authorised retailers.
  3. Check the cooler in person: Visit the store to see models directly. Look at cooling performance, noise levels, and design to pick the right one.
  4. Choose a suitable EMI option: At checkout, ask about the Bajaj Finserv Easy EMI Loan. Confirm tenure options and check if your chosen model has a zero down payment offer.
  5. Complete payment and take it home: Once approved, your purchase is processed immediately, and you can bring your Usha air cooler home the same day.

Frequently asked questions

Can I buy an Usha air cooler on EMI?

Yes, you can easily bring home your preferred Usha air cooler using Bajaj Finserv’s Easy EMI options. Whether you already have the EMI Network Card or are new to it, here’s how to begin:


  1. Explore air coolers on Bajaj Mall: Choose from a wide range of the latest Usha personal and desert coolers.
  2. Visit a partner store: Check out models in person at Bajaj Finserv’s 1.5 lakh partner stores across 4,000 cities in India.
  3. Use your EMI Network Card at checkout: Convert the cost of your air cooler into Easy EMIs that fit your monthly budget.
  4. Zero down payment on select models: Take your chosen cooler home without paying anything upfront.

If you do not have an EMI Network Card:
Check your Insta EMI Card eligibility and take the first step towards enjoying the affordability and convenience of Easy EMIs.

What loan amount is available for an air cooler?

Bajaj Finserv consumer durable loan for air coolers are available from as low as Rs. 830, covering the full purchase price of most air cooler models. The exact loan amount offered depends on your eligibility, credit profile and the specific model you choose. Visit the Bajaj Finserv website or your nearest partner store to check the loan amount available for your preferred air cooler model.

Is zero down payment available on Usha air coolers?

Yes, zero down payment is available on select Usha air cooler models at authorised Bajaj Finserv partner stores. Eligibility depends on the specific model, the retailer's current offer and your credit profile. 

What are the tenure options for the consumer durable loan?

Bajaj Finserv offers flexible repayment tenures ranging from 3 months to 60 months for home appliances including air coolers. 

How much electricity does a Usha air cooler consume?

Usha air coolers are highly energy-efficient, consuming between 100 and 190 watts depending on the model and tank size. A personal cooler running for 8 hours daily costs approximately Rs. 7 to Rs. 8 per day at Rs. 7 per unit, amounting to roughly Rs. 210 to Rs. 240 per month. Desert models consume slightly more at Rs. 9 to Rs. 11 per day. Compared to an AC, a Usha air cooler uses up to 90 percent less electricity.

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