Upcoming Sony TVs: Features, Price and Launches 2026

Sony remains one of the top premium TV brands worldwide, with strong demand for its BRAVIA OLED, Mini LED, and 4K smart TVs. In 2026, new Sony TVs are expected to feature brighter screens, AI‑based picture improvements, gaming‑friendly options, and better sound processing. Mini LED models will expand alongside flagship OLEDs. With more people in India choosing cinematic and gaming TVs, Sony is set to grow its premium and mid‑range offerings.

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Upcoming Sony TVs are expected to introduce stronger display hardware, AI-based processing, and gaming enhancements. The pointers below explain expected highlights, followed by a specifications summary.

Features:

• AI-powered picture processing: Sony is expected to continue enhancing its Cognitive Processor technology for scene optimisation, contrast balancing, and object-based image enhancement.
• Gaming-focused upgrades: HDMI 2.1 support, VRR, ALLM, and 120Hz refresh rates are likely to remain central for console gamers.
• Google TV integration: Upcoming models are expected to continue featuring Google TV with voice assistant support and app ecosystem access.
• Improved Mini LED and OLED panels: Brighter displays and stronger local dimming performance are anticipated across premium models.
• Enhanced connectivity: Wi-Fi, Bluetooth, casting support, and improved smart home integration are expected.

Specifications

Display innovation remains one of Sony’s biggest differentiators. This table highlights the technologies expected to improve picture quality in upcoming models.

Sony TVs are expected to continue targeting users prioritising cinema-quality visuals. OLED models may remain ideal for contrast-focused viewing, while Mini LED TVs could deliver brighter output better suited for living rooms and daylight viewing.

Sony typically offers broad size options across product tiers while emphasising premium sound quality. Upcoming models are expected to continue this strategy.

• Wide screen size options: Sony is expected to launch TVs across compact 43-inch models up to ultra-large 85-inch and premium large-screen variants.
• Acoustic Surface Audio: Premium OLED models may continue using screen-based sound output for immersive viewing.
• Dolby Atmos support: Advanced surround sound processing is likely across premium and upper mid-range models.
• Improved speaker output: Larger TVs may include stronger speaker systems with better bass handling and dialogue clarity.
• Gaming and entertainment focus: Larger screen options are expected to target both cinematic users and console gamers.

This combination of screen flexibility and strong audio engineering helps Sony remain competitive in premium home entertainment.

Sony TV pricing is typically positioned in the premium and upper mid-range segment, with pricing varying by display technology, processor, audio capabilities, and screen size. This table highlights expected or already announced Sony BRAVIA models likely to shape the 2026 lineup in India:

Disclaimer: Each model's features, availability, and pricing are subject to change and may vary. For the most accurate and up-to-date information, please visit the official website.

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