Sony Bravia 3 II TVs: Price in India, Features and Specifications (April 2026)

The Sony Bravia 3 II is a premium 4K LCD TV launched in India in May 2026, sitting above the Bravia 2 II in Sony's Bravia TV lineup. Powered by Sony's AI XR Processor and packed with features including 4K 120Hz gaming support, Dolby Vision, Dolby Atmos and Google TV, the Bravia 3 II delivers a premium home entertainment and gaming experience. Available in 55-inch, 65-inch, 75-inch and 85-inch screen sizes, it is priced from Rs. 99,990 in India.  Whether you are upgrading your living room setup or buying a new smart television for your home, the Sony BRAVIA 3 II lineup delivers a balanced viewing experience across movies, sports, and OTT content.

To know more, head to any of Bajaj Finance’s 1.5 lakh partner stores in 4,000 cities in India. Choose your ideal model, pay with Easy EMIs, and enjoy zero down payment on select deals. Simply check your loan eligibility now and bring home your desired inverter without worrying about overspending.

The Sony Bravia 3 II combines advanced picture processing, immersive audio and next-generation gaming capabilities in a single premium package. Reviewing both the features and specifications helps you understand exactly what you get for the price. For more Sony screen size options, also explore the Sony 42-inch Smart TV range.

Key features

• AI XR Processor for human-like picture processing: Sony's AI XR Processor analyses content using a human-like approach to both sight and sound, processing visuals in real time to improve depth, colour accuracy, contrast and clarity for more natural and lifelike output across all types of content.
• XR Triluminos Pro for wider colour reproduction: XR Triluminos Pro technology delivers a wider colour palette than standard TVs, ensuring more accurate and vibrant colour reproduction across a broader spectrum, particularly noticeable in nature content, sports broadcasts and HDR films.
• XR Clear Image for sharper visuals: XR Clear Image reduces noise and enhances sharpness across all content types, making even lower-resolution streaming content appear cleaner and more detailed when viewed on the Bravia 3 II's large-format 4K panel.
• Motionflow XR 400 for smooth fast-motion content: The Motionflow XR 400 technology reduces motion blur in fast-moving scenes including sports matches, action sequences and live events, delivering smoother and more detailed playback than standard motion processing systems.
• 4K 120Hz via HDMI 2.1 for next-generation gaming: The Bravia 3 II supports 4K resolution at 120 frames per second through all four HDMI 2.1 ports, enabling the highest-quality gaming performance available on current-generation consoles including the PlayStation 5.
• Variable Refresh Rate and Auto Low Latency Mode: VRR eliminates screen tearing during fast gameplay by synchronising the TV's refresh rate with the console's output, while ALLM automatically switches the TV into its lowest-latency game mode when a gaming device is detected.
• Dolby Vision, Dolby Atmos and DTS:X support: The Bravia 3 II supports the three most important premium audio-visual formats available, ensuring the best possible picture and sound quality when watching Dolby Vision HDR content or Dolby Atmos and DTS:X immersive audio from streaming platforms and Blu-ray.
• Google TV with Gemini AI support: Google TV delivers a smart, personalised content experience with recommendations drawn from across all connected streaming apps. Google Gemini AI support is planned via an over-the-air update, adding conversational AI capability to the TV's voice interaction features.

Specifications

The Bravia 3 II delivers a range of meaningful benefits across picture quality, gaming performance and smart home integration that justify its premium positioning. Before finalising your purchase, refer to the TV buying guide for a complete overview of what to look for in a premium television.

• Premium AI picture processing at a mid-premium price: The Sony AI XR Processor, previously limited to higher-end Bravia models, is now available in the Bravia 3 II at a significantly more accessible price than the Bravia 5 or Bravia 7 series, delivering a noticeable picture quality advantage over similarly priced TVs from competing brands.
• Best-in-class gaming performance with four HDMI 2.1 ports: Having four full-bandwidth HDMI 2.1 ports is a significant advantage over most competing TVs in this price range, which typically offer only one or two. This allows PS5, Xbox, a soundbar and a streaming device to all connect simultaneously without the need for an HDMI switcher.
• Dolby Vision Gaming for HDR gaming excellence: The combination of Dolby Vision Gaming, VRR and ALLM on all four HDMI 2.1 ports makes the Bravia 3 II one of the most capable gaming TVs available in India in its price bracket, delivering optimal HDR, colour and motion performance during gameplay on compatible consoles.
• Google TV with future-proof Gemini AI support: Google TV's personalised content recommendation engine across all streaming apps makes daily use more convenient. The planned Gemini AI integration via OTA update adds a forward-looking conversational AI capability that extends the TV's smart features beyond what is available at launch.
• Sony Pictures Core for studio-quality streaming: Bundled access to Sony Pictures Core with 5 movie credits valid for 12 months gives Bravia 3 II buyers access to IMAX Enhanced studio-quality titles and Pure Stream high-bitrate streaming at up to 80 Mbps, a meaningful added value over standard streaming platform access.

Before finalising your purchase, these important considerations help you confirm the Bravia 3 II is the right choice for your room, usage and budget. For a broader comparison of Sony against other leading brands, read the guide to the 10 best TV brands in India.

• Match the screen size to your viewing distance: The Bravia 3 II is available in 55-inch, 65-inch, 75-inch and 85-inch sizes. For a viewing distance of 6 to 7 feet, the 55-inch is the most appropriate. For 8 to 10 feet, the 65-inch or 75-inch is ideal. For large halls with viewing distances above 10 feet, the 85-inch delivers the most immersive experience.
• Confirm your HDMI device requirements: If you plan to connect a PS5, an Xbox Series X, a soundbar and a streaming device simultaneously, the four HDMI 2.1 ports of the Bravia 3 II are a clear advantage. If you need fewer than four HDMI devices, the port count may not be a decisive factor in your purchase decision.
• Verify the 85-inch availability timing: The 55-inch, 65-inch and 75-inch models are available from May 2026. The 85-inch model launches in August 2026. If you are specifically planning to buy the 85-inch, factor in this availability timeline before placing your order.
• Understand the difference from the Bravia 5 and Bravia 7: The Bravia 3 II uses a Direct LED LCD panel while the Bravia 5 uses Mini-LED technology for significantly better local dimming and contrast performance. If deep blacks and precise contrast are your priority, the Bravia 5 is worth the additional investment. For most content types in normally lit rooms, the Bravia 3 II delivers excellent results.
• Check whether the 100-inch model suits your space: Sony is planning a 100-inch Bravia 3 II model arriving between July and August 2026. If you are considering an extremely large screen and can wait, this model may suit very large halls or dedicated home theatre rooms where the 85-inch would still feel modest.

The Bravia 3 II occupies a compelling position in Sony's 2026 India TV lineup, offering features and performance that punch above its price bracket in several important areas.

• AI XR Processor brings premium picture science at a mid-premium price: The Sony AI XR Processor has been a defining feature of Sony's most acclaimed TVs for several years. Its inclusion in the Bravia 3 II makes AI-driven picture enhancement accessible to a significantly wider audience, delivering a measurable picture quality advantage over competing brands that use standard image processors in the same price range.
• Four HDMI 2.1 ports is a genuine differentiator: Most TVs in this price range offer one or two HDMI 2.1 ports. The Bravia 3 II's four full-bandwidth HDMI 2.1 ports with 4K 120Hz, VRR, ALLM and Dolby Vision Gaming on every port is a significant specification advantage for gaming households and home theatre enthusiasts who need multiple high-bandwidth simultaneous connections.
• Comprehensive smart ecosystem support: The Bravia 3 II works with Google Assistant, Amazon Alexa, Apple HomeKit, AirPlay 2 and Google Cast simultaneously, making it compatible with virtually every smart home ecosystem currently in use, regardless of whether your home is set up around Apple, Google or Amazon products.
• Sony's trusted after-sales service in India: Sony has a well-established authorised service network across India with trained technicians available in most cities and towns. Warranty support, panel servicing and spare part availability are accessible and reliable, which is a meaningful long-term ownership advantage over newer or less-established TV brands at similar price points.
• Eco-friendly design with low standby consumption: The Bravia 3 II's 0.5W standby power consumption and Eco Dashboard 2 features reflect Sony's commitment to energy efficiency, reducing the environmental impact and long-term electricity running cost of owning a large-screen premium television in everyday Indian household use.

Upgrading your home with the latest electronics and appliances is now hassle-free with Bajaj Finance's flexible financing options. Follow these steps to get started:

• Explore products on Bajaj Mall: Browse a wide range of electronics and appliances from trusted brands on Bajaj Mall. Compare features to find a model that meets your needs.
• Visit a partner store: Once you shortlist a model, step into any of Bajaj Finance’s 1.5 lakh partner stores across 4,000 cities in India. See the product in person, talk to experts, and make a confident decision.
• Choose the Easy EMI Loan option: At checkout, select the Bajaj Finance Easy EMI Loan. Avail financing of up to Rs. 5 lakh and split the cost into convenient monthly instalments. Some products also come with a zero down payment option.
• Check your loan eligibility online: Plan better by checking your loan eligibility in minutes. Simply enter your mobile number and OTP to know your pre-approved limit.
• Use the EMI Network Card for purchases up to Rs. 3 lakh: Already own the Bajaj Finance EMI Network Card? Use it for instant, paperless checkout and convert your purchases of up to Rs. 3 lakh into Easy EMIs.

Bajaj Finance’s Smart Savings Calculator helps you unlock maximum savings every time you shop at partner stores. It brings together all available brand, dealer, and scheme offers—so you can see your total savings instantly and shop smarter with Easy EMIs.

1. Dealer offers - Grab exclusive in-store deals at over 1.5 lakh partner stores across India. Enjoy local discounts and special prices you will not find online.

2. Brand offers - Access limited-time discounts from top brands across electronics, appliances, and more. Discover brand-specific savings selected just for you.

3. Bajaj offers - Unlock exclusive Bajaj Finance deals on popular products—available only to our customers. More rewards, more value.

4. Scheme offers - Take advantage of time-sensitive offers on select EMI schemes. Get extra benefits after paying just 3 EMIs—visible during EMI selection at checkout.

Calculate your extra savings today!