Eureka Forbes Water Purifiers vs Kent Water Purifiers

Eureka Forbes and Kent are two of India's most trusted water purifier brands. Eureka Forbes (Aquaguard) is known for its 35+ years of experience and advanced UV and MTDS technology, while Kent is known for its patented Mineral RO technology and larger storage capacities.

• Both brands offer water purifiers starting at around Rs. 8,000 in India
• Eureka Forbes offers UV, UF, and RO purifiers with smart features like LED indicators, filter alerts, and mineral guards
• Kent is known for Mineral RO technology that retains essential minerals while removing impurities, plus 4 years of free service
• Eureka Forbes (Aquaguard) has AMC plans starting from Rs. 599 and over four decades of service infrastructure across India
• Kent generally offers larger storage tank capacities — suitable for families with higher water consumption

Convert the cost of your new water purifier into Easy EMIs using Bajaj Finance's financing options at over 1.5 lakh partner stores such as Reliance Digital, Croma, Vijay Sales, and more. Check your loan eligibility before you head to the store.

Eureka Forbes, through its Aquaguard brand, has been in Indian homes for over 35 years — making it one of the most recognised names in water purification. Its purifiers use UV technology to kill bacteria and viruses without chemicals, preserving the natural taste and pH of water. Models with MTDS (Mineral TDS) technology also retain essential minerals while removing impurities.

Eureka Forbes purifiers are designed for a range of Indian water sources, including borewell, tanker, and municipal supply. Smart features like LED filter-change indicators and mineral guard technology make them a practical choice for households that want reliable performance without constant manual monitoring.

Service and support are a major strength — Eureka Forbes has one of India's most extensive service networks with AMC plans starting from Rs. 599 across cities and towns.

Kent is best known for its patented Mineral RO technology, which removes impurities, dissolved salts, and heavy metals while retaining beneficial minerals in the purified water. This is a meaningful distinction from standard RO systems, which strip out minerals along with contaminants.

Kent water purifiers generally offer larger storage tank capacities, making them suitable for larger families with high daily water consumption. The brand also provides 4 years of free service — one of the strongest after-sales commitments in the category — and operates an extensive authorised service network across Indian cities and smaller towns.

Kent models are positioned at competitive price points, offering a strong combination of technology, storage, and long-term service value.

Both brands provide effective multi-stage water purification, but they approach it with different technologies and priorities. Understanding these differences helps you match the right brand to your household's specific needs. The table below gives a clear side-by-side comparison.

Disclaimer: Product features, availability, and prices may differ based on location and time. For the latest and most accurate details, visit the official brand websire or a partner store.

Both brands are reliable, widely available, and backed by strong service networks. The right choice depends on your water source and household needs. Here is a clear, neutral guide to help you decide.

Choose Eureka Forbes (Aquaguard) if you are on municipal or semi-treated water where biological contamination (bacteria and viruses) is the primary concern. The UV technology is effective for these water sources, and the chemical-free approach keeps water tasting natural. The extensive service network and affordable AMC plans make long-term maintenance straightforward.

Choose Kent if your home runs on borewell or hard water with high TDS levels. The Mineral RO technology removes dissolved salts and heavy metals while keeping essential minerals — critical for households where untreated water has high hardness or contamination. The larger tank capacity and 4-year free service add long-term value.

A buying caveat worth noting: RO and UV handle different types of contamination. RO removes dissolved solids, heavy metals, and hardness but cannot kill viruses without UV. UV kills bacteria and viruses but does not reduce TDS. The best models combine both — always check the filtration stages on your chosen model before buying.

Thinking of buying a new water purifier?

Before you do that, explore the latest offers from Bajaj Finance. You may find a great deal on a model that matches your needs.

Bajaj Finance offers two ways to convert your water purifier purchase into affordable monthly payments. Both options are available at over 1.5 lakh partner stores across 4,000 cities in India.

Both financing options are available at the checkout counter at any partner store. Here is how they compare.

How to choose?

Both options require you to be physically present at a partner store. The Insta EMI Card is ideal for shoppers who want to purchase across multiple categories over time. The Easy EMI Loan suits buyers looking to finance a higher-value purchase in a single transaction.

With over 1.5 lakh partner stores across 4,000 cities, you can buy your preferred water purifier — whether a Kent or an Aquaguard — on Bajaj Mall whether you are in a metro like Bengaluru or a Tier-2 city like Jaipur or Lucknow. The Insta EMI Card also carries zero annual fee, making it a practical long-term financing tool for repeat home appliance purchases.

Buying a water purifier is simple and affordable with Bajaj Finance's in-store financing options. The entire process usually takes just 10–15 minutes. Follow these steps:

1. Browse models on Bajaj Mall: Explore the full range of water purifiers on Bajaj Mall. Compare Eureka Forbes and Kent models on filtration technology, storage capacity, smart features, and prices before heading to the store.
2. Find a partner store near you: Use the Bajaj Finance store locator to find a nearby partner outlet such as Croma, Vijay Sales, or other authorised retailers.
3. Check the water purifier in person: Visit the partner store and explore available models. Check filtration type (RO, UV, UF, or combination), storage tank capacity in litres, TDS control feature, after-sales service commitment, and AMC plan costs to find the one that suits your household.
4. Choose a suitable EMI option: At checkout, ask the store executive about the Bajaj Finance Insta EMI Card or Easy EMI Loan. Confirm available tenure options and whether your chosen model comes with a zero down payment offer.
5. Complete payment and schedule installation: Once approved, your purchase is processed immediately and you can schedule delivery and installation at your convenience.

You can also check your loan eligibility online in advance by entering your mobile number and OTP, helping you plan your purchase better.

Bajaj Finance’s Smart Savings Calculator helps you unlock maximum savings every time you shop at partner stores. It brings together all available brand, dealer, and scheme offers—so you can see your total savings instantly and shop smarter with Easy EMIs.

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