PACE E-COMMERCE VENTURES LIMIT

Pace E-Commerce Ventures Limited was originally incorporated under the name 'Pace Sports and Entertainment Private Limited' as Private Company on August 05, 2015. Subsequently, name of the Company changed to 'Pace E-Commerce Ventures Private Limited' on July 25, 2022. After that, Company was converted into a Public Company, reflecting the name as 'Pace E-Commerce Ventures Limited' issued by Registrar of Companies, Pune dated August 08, 2022. The Company is engaged in the business of sale of all kind of Branded/ Customised & personalized products. The Company started their business that would give the kids/young consumers and sports enthusiasts in India access to International Football Clubs Merchandise and International Sports Brands apparels and Sports Goods. It started with imports and distribution of branded international sports apparels and extended to various branded merchandise and accessories. Thereafter, it acquired manufacturing and distribution licenses of some of the popular and biggest brands in the Kids Entertainment Industry. This helped in reaching a larger distribution area and a wider population. This wider assortment of products and customer base helped the customer gain valuable insights and obtain information and data as to what todays customer really want. It has spent time for developing on these valuable information and data points from customers including but not limited to, Kids, Teenagers, Young Adults and Young Parents. The Company started catering to number of request for on demand printing and manufacturing of products for both B2C and B2B Customers. Later, the portal expanded product categories to kids sports, kids fashion, kids furniture and home textiles. It currently has an exclusive manufacturing and distribution rights for world renowned kids character entertainment brands and products in their portfolio including Licenses of Internationally reputed Kids brand. Besides these, it has developed good collection of Home Textiles and gifting products under own private labels. In this journey, it has gradually transformed from an importer, licensee and distributor to an online digital retail and providing an online platform to manufacturing Company for unique and personalized products. At present, Company operates across all cities in India through the online channels and most major cities through offline distribution of products. In October 2022, Company made an Initial Public Issue of 64,59,600 equity shares of face value of Rs, 10/- each by raising funds aggregating to Rs. 67 Crore comprising a fresh issue of 40,00,000 equity shares aggregating to Rs 42 Crore and 24,59,600 equity shares aggregating to Rs 25 Crore through offer for sale. Company altered its Main Objects in the Memorandum of Association (MOA) to include activities relating to Software Development and Information Technology (IT) Services. Following this amendment, the Company has formally commenced operations in the IT sector during the FY 2024-25. During the financial year 2024-25, Company tapped into the business of providing Software & IT enabled services.