Sony 43-inch 4K TVs: Models, Picture Quality & Features

Sony’s 4K range delivers stunning visuals, smart features, and top-tier quality. Learn what makes them stand out. Check your loan eligibility to bring home a TV on Easy EMIs.
CHECK ELIGIBILITY
Sony 43-inch 4K TVs: Models, Picture Quality & Features
CHECK ELIGIBILITY
6 min
19-January-2026

A Sony 43-inch 4K TV is the right choice if you want crisp picture quality, smart features, and reliable performance. It is perfect for movie lovers, gamers, families, and working professionals who use the TV for both entertainment and work. Whether you are setting up your first smart TV or upgrading your main screen, this size fits most spaces well. Many users enjoy watching OTT content in 4K, and Sony’s image engine brings lifelike detail to every scene.

If you are planning to buy a Sony 43-inch 4K TV, check your loan eligibility first. This helps you set a clear budget. Once ready, you can explore the latest models on Bajaj Mall or visit any of the 1.5 lakh partner stores in over 4,000 cities. With Easy EMIs and zero down payment on select models, bringing home the right Sony TV is simple and stress-free.

Overview of Sony 43-inch 4K TV

A Sony 43-inch 4K TV gives you Ultra HD resolution, which means four times the detail of Full HD. The 43-inch screen size is ideal for bedrooms, study rooms, and even living rooms with moderate space. Sony’s powerful picture and sound technology brings clear visuals and rich audio to your everyday viewing. These televisions also come with smart features like voice search, built-in apps, and seamless screen mirroring. With energy-saving modes and user-friendly remotes, they are easy to use and light on your electricity bill.

Benefits of Sony 43-inch 4K TVs

Here are some of the top benefits you can enjoy when you bring home a Sony 43-inch 4K TV.

  • Clear and vibrant picture quality: Enjoy rich colours and lifelike detail with Sony’s 4K display technology.
  • Smart features for easy streaming: Access your favourite apps like YouTube and Netflix directly on the Sony 43 inch Smart TV without extra devices.
  • Improved sound quality: Get clear and full audio that matches the picture on screen.
  • Multiple connectivity options: Easily connect your soundbar, gaming console, or pen drive using the available ports.
  • Hands-free voice control: Use voice commands to change channels, adjust volume, or open apps quickly.

Key features of Sony 43-inch 4K TV

These important features make the best Sony 43-inch 4K TV a great choice for home entertainment:

  • 4K Ultra HD resolution: See sharper details and richer colours with four times the clarity of Full HD.
  • Smart TV with built-in apps: Stream films, shows, and videos on Netflix, YouTube, and Disney+ through a simple interface.
  • Smooth motion handling: Watch fast-moving scenes like sports or action films without blur, thanks to Sony’s motion tech.
  • HDR support: Enjoy brighter whites and deeper blacks. HDR helps reveal more detail in every scene.

Also explore: Sony 32 inch LED TVs

Specifications of Sony 43-inch 4K TV

Here is a simple breakdown of what you get with a Sony 43-inch 4K TV.

SpecificationDetailsDescription
Display43-inch LED with 4K Ultra HD (3840 x 2160) resolutionClear, sharp, and vibrant visuals for everyday viewing
HDR compatibilitySupports HDR10 and HLG (Hybrid Log Gamma)Gives better contrast, deeper blacks, and bright highlights
Smart TV platformGoogle TV with built-in apps and voice controlEasy access to content with simple navigation
Connectivity optionsWi-Fi, Bluetooth, HDMI ports, USB portsConnect to the internet, other devices, and storage drives easily
Sound modesVaries by modelChoose sound settings that match your content

Sony 43-inch 4K TV Models & Price List in India (April 2026)

Model namePrice (INR)
Sony bravia 108 cm (43 inch) 4K ultra HD smart LED TV black (KD-43X75L)Rs. 66,585
Sony 108 cm (43 inch) (4K) ultra HD LED TV black (KD-43X7500H)Rs. 61,900
Sony bravia 109.22 cm (43 inch) (4K) ultra HD LED smart TV black (KD-43X8000G)Rs. 74,900
Sony 108 cm (43 inch) ultra HD (4K) smart LED TV black (KD-43X75K)Rs. 49,990
Sony 109.22 cm (43 inch) ultra HD (4K) LED smart TV black (KD-43X8000H IN5)Rs. 72,990


Disclaimer: Please note that specific features, models, and pricing may vary depending on your location and the time of purchase. For the latest information, visit the official website.

Before you decide, explore the latest offers. You may find a great deal on a TV model that matches your needs.

Here’s a comparison of two popular Sony 43-inch TV models.

FeatureSony X85K 43" 4K HDR Smart LED TVSony BRAVIA 3 K43S30 43" 4K HDR Smart LED TV
Display Size43"43"
Panel TypeLCDLCD
Resolution3840 x 21603840 x 2160
HDR SupportYes, HDR10/Dolby Vision/HLGYes, HDR10/Dolby Vision/HLG
Refresh Rate120 Hz60 Hz
Smart TV PlatformGoogle TVGoogle TV
Wi-FiWi-Fi 5 (802.11ac)Wi-Fi 6 (802.11ax)
BluetoothBluetooth 4.2Bluetooth 5.3
HDMI Ports4x HDMI 2.14x HDMI 2.1
USB Ports2x USB-A2x USB-A
Audio Output20 W2x 10 W
Voice AssistantWorks with Google AssistantGoogle Assistant Built-in

 

Which Sony 43-inch 4K TV model should you choose

Choosing the right Sony 43-inch 4K TV depends on your viewing preferences, budget, smart features, and entertainment requirements. Sony offers multiple 43-inch 4K TV models with features such as Google TV, Dolby Audio, HDR support, gaming enhancements, and advanced picture processing technologies.

• Choose Google TV models for smart entertainment: Sony 43-inch Google TVs provide access to OTT apps, voice search, personalised recommendations, and seamless smart home integration.

• Select HDR-supported models for better picture quality: TVs with HDR10 and Dolby Vision support deliver improved contrast, vibrant colours, and more realistic visuals while watching movies and OTT content.

• Consider XR Processor models for premium viewing: Sony TVs with Cognitive Processor XR offer enhanced image clarity, better upscaling, and improved motion handling for cinematic viewing experiences.

• Choose gaming-friendly models for consoles: Models with HDMI 2.1, low input lag, ALLM, and VRR support are better suited for PlayStation and next-generation gaming consoles.

• Look for Dolby Audio and immersive sound features: Sony TVs with Dolby Audio or Dolby Atmos support provide clearer dialogue and richer sound for movies and sports.

• Compare refresh rate and motion enhancement technology: Higher refresh rates and Motionflow XR technology improve fast-moving scenes during gaming, sports, and action movies.

• Check connectivity options carefully: HDMI ports, USB connectivity, Bluetooth, Wi-Fi, and screen mirroring support improve overall device compatibility.

• Choose bezel-less or slim designs for modern interiors: Premium slim-bezel Sony TVs offer a cleaner and more immersive viewing experience.

• Consider storage and smart performance: Faster processors and adequate RAM improve app performance, navigation speed, and multitasking.

• Compare models according to your budget: Entry-level Sony 43-inch 4K TVs are suitable for casual streaming, while premium models provide better display technology and advanced smart features.


Why choose Sony 43-inch 4K TV

Sony has built a strong reputation for delivering reliable and high-quality TVs. Here are some reasons to choose a Sony TV:

  • Trusted brand reliability: Sony is known for consistent quality, durable builds, and dependable performance across its TV range.
  • Sharp 4K picture quality: Sony’s picture processing delivers clear visuals, accurate colours, and detailed images across all types of content.
  • Ideal screen size for most homes: The 43-inch display fits well in bedrooms, living rooms, and compact spaces without feeling overwhelming.
  • Immersive sound experience: Built-in audio systems enhance clarity and depth, making movies, shows, and sports more engaging.
  • Smart TV convenience: Most models run on Android TV or Google TV, offering easy access to apps, voice controls, and smooth navigation.
  • Balanced value: Sony 43-inch 4K TVs offer a strong mix of performance, features, and price, making them a practical long-term choice.

Get electronics and appliances on Easy EMIs with Bajaj Finance

Bringing home your preferred refrigerator is now hassle-free with Bajaj Finance's flexible financing options. Follow these steps to get started:

  • Explore products on Bajaj Mall: Browse through a wide selection of refrigerators on Bajaj Mall. Compare features to find a model that meets your needs.
  • Visit a partner store: Once you shortlist a model, step into any of Bajaj Finance’s 1.5 lakh partner stores across 4,000 cities in India. See the product in person, talk to experts, and make a confident decision.
  • Choose the Easy EMI Loan option: At checkout, select the Bajaj Finance Easy EMI Loan. Avail financing of up to Rs. 5 lakh and split the cost into convenient monthly instalments. Some products also come with a zero down payment option.
  • Check your loan eligibility online: Plan better by checking your loan eligibility in minutes. Simply enter your mobile number and OTP to know your pre-approved limit.
  • Use the Insta EMI Card for purchases up to Rs. 3 lakh: Already own the Bajaj Finance Insta EMI Card? Use it for instant, paperless checkout and convert your purchases of up to Rs. 3 lakh into Easy EMIs.

Why use the Smart Savings Calculator

Bajaj Finance’s Smart Savings Calculator helps you unlock maximum savings every time you shop at partner stores. It brings together all available brand, dealer, and scheme offers—so you can see your total savings instantly and shop smarter with Easy EMIs.

1. Dealer offers - Grab exclusive in-store deals at over 1.5 lakh partner stores across India. Enjoy local discounts and special prices you will not find online.

2. Brand offers - Access limited-time discounts from top brands across electronics, appliances, and more. Discover brand-specific savings selected just for you.

3. Bajaj offers - Unlock exclusive Bajaj Finance deals on popular products—available only to our customers. More rewards, more value.

4. Scheme offers - Take advantage of time-sensitive offers on select EMI schemes. Get extra benefits after paying just 3 EMIs—visible during EMI selection at checkout.

Calculate your extra savings today!

TV by brand

Mi TVSony TVLG TVOnePlus TVSamsung TVVu TVTCL TV
Panasonic TVLloyd TVKodak TVrealme TVPhilips TVHaier TVIntex TV
Hyundai TVBpl TVAkai TVAmstrad TVSansui TVElista TVItel TV


TV by features

LED TVSmart TVFull HD TVAndroid TV
OLED TVQLED TVHD TV 


TV by size

32-inch TV40-inch TV75-inch TV65-inch TV
43-inch TV49-inch TV50-inch TV55-inch TV


TVs by brands

Sony TVMi TVLG TVHaier TVOneplus TV
Vu TVTCL TVSamsung TVPanasonic TVPhilips TV


TVs by budget

TVs under Rs. 15,000TVs under Rs. 20,000TVs under Rs. 25,000
TVs under Rs. 30,000TVs under Rs. 40,000TVs under Rs. 50,000

Pro tip

Explore with rewards, cashbacks, coupons, and deals from Bajaj Finserv.

banner

Frequently asked questions

Can I buy Sony 4K TVs on EMIs?

Yes, you can purchase Sony 4K TVs with Bajaj Finance’s Easy EMI options.

If you are an existing user of the Bajaj Finance Insta EMI Card:

  • Explore a wide range of TVs on Bajaj Mall
  • Choose the preferred model and visit a Bajaj Finserv partner store to check it out in person
  • Use your EMI Network Card and avail of Easy EMIs for affordable monthly payments
  • Enjoy your new TV on Easy EMIs

If you do not have one, there is no need to worry. Check your eligibility for an Insta EMI Card and take the first step towards enjoying the affordability and convenience of Easy EMIs.

What is the price of Sony 43-inch LED 4K TV?

The Sony 43-inch 4K TV price in India usually ranges from ₹32,000 to ₹55,000. The price depends on features like display technology, sound system, and operating system.

How much power does a Sony 43 inch LED TV consume?

Power consumption varies by model, but most Sony 43-inch 4K TVs use between 50-70 watts while operational.

What features should I look for in a Sony 43-inch 4K TV?

When choosing a Sony 43-inch 4K TV, consider key features such as 4K resolution for sharp detail, HDR support for better contrast and colour depth, smart TV platform for easy streaming, multiple HDMI ports, and good audio quality. These features together help deliver an enjoyable viewing experience for movies, sports, gaming, and daily TV watching.

Does the Sony 43-inch 4K TV support HDR formats like Dolby Vision or HDR10?

Many Sony 43-inch 4K TVs support popular HDR formats such as HDR10 and Dolby Vision. These technologies improve contrast and bring out richer colours and details in compatible content. Always check the specific model’s specifications to confirm the exact HDR formats supported.

What smart TV platform does Sony 43-inch 4K TV use?

Sony 43-inch 4K TVs typically use Android TV or Google TV as their smart platform. These platforms provide easy access to popular streaming apps, voice search, and personalised recommendations, creating a smooth and user-friendly experience.

Which Sony 43-inch 4K TV model is the best?

The best Sony 43-inch 4K TV depends on your usage and budget. Premium models with Google TV, Dolby Vision, HDR support, and Cognitive Processor XR are suitable for immersive movies, gaming, and OTT streaming.

 

Can a Sony 43-inch 4K TV handle 4K gaming?

Yes, many Sony 43-inch 4K TVs support smooth 4K gaming with features such as HDMI connectivity, low input lag, Motionflow technology, and gaming optimisation for PlayStation and other consoles.

 

How do I calibrate a Sony 43-inch 4K TV for the best picture?

Users can improve picture quality by selecting Cinema or Custom picture mode, adjusting brightness and contrast according to room lighting, enabling HDR settings, and reducing unnecessary sharpness enhancement.

 

Can a Sony 43-inch 4K TV stream Netflix in 4K?

Yes, Sony 43-inch 4K smart TVs support Netflix 4K streaming when connected to high-speed internet and an active Netflix Premium subscription.

 

What are the best picture settings for a Sony 43-inch 4K TV?

Cinema mode or Custom mode is generally recommended for balanced colours and natural contrast. Users can also enable HDR and motion enhancement settings for movies and sports content.

 

What Room Size Suits a 43-inch 4K TV?

A 43-inch 4K TV is generally suitable for small to medium-sized rooms, with an ideal viewing distance of approximately 4 to 7 feet for comfortable and immersive viewing.

Show More Show Less

Bajaj Finserv App for All Your Financial Needs and Goals

Trusted by 50 million+ customers in India, Bajaj Finserv App is a one-stop solution for all your financial needs and goals.

You can use the Bajaj Finserv App to:

  • Apply for loans online, such as Instant Personal Loan, Home Loan, Business Loan, Gold Loan, and more.
  • Explore and apply for co-branded credit cards online.
  • Invest in fixed deposits and mutual funds on the app.
  • Choose from multiple insurance for your health, motor and even pocket insurance, from various insurance providers.
  • Pay and manage your bills and recharges using the BBPS platform. Use Bajaj Pay and Bajaj Wallet for quick and simple money transfers and transactions.
  • Apply for Insta EMI Card and get a pre-approved limit on the app. Explore over 1 million products on the app that can be purchased from a partner store on Easy EMIs.
  • Shop from over 100+ brand partners that offer a diverse range of products and services.
  • Use specialised tools like EMI calculators, SIP Calculators
  • Check your credit score, download loan statements and even get quick customer support—all on the app.

Download the Bajaj Finserv App today and experience the convenience of managing your finances on one app.

Do more with the Bajaj Finserv App!

UPI, Wallet, Loans, Investments, Cards, Shopping and more

GET THE APP

Disclaimer

1. Bajaj Finance Limited (“BFL”) is a Non-Banking Finance Company (NBFC) and Prepaid Payment Instrument Issuer offering financial services viz., loans, deposits, Bajaj Pay Wallet, Bajaj Pay UPI, bill payments and third-party wealth management products. The details mentioned in the respective product/ service document shall prevail in case of any inconsistency with respect to the information referring to BFL products and services on this page.

2. All other information, such as, the images, facts, statistics etc. (“information”) that are in addition to the details mentioned in the BFL’s product/ service document and which are being displayed on this page only depicts the summary of the information sourced from the public domain. The said information is neither owned by BFL nor it is to the exclusive knowledge of BFL. There may be inadvertent inaccuracies or typographical errors or delays in updating the said information. Hence, users are advised to independently exercise diligence by verifying complete information, including by consulting experts, if any. Users shall be the sole owner of the decision taken, if any, about suitability of the same.
For customer support, call Personal Loan IVR: 7757 000 000