Samsung The Frame TV - Specs and Features (April 2026)

Discover the wide range of Samsung Frame TVs in India. Discover exclusive offers on top-rated TVs and bring cinematic entertainment to your living room.
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Samsung Frame TV
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3 min
18-August-2025

Samsung Frame TVs are designed for people who want more than just a screen. They suit families who enjoy movies, individuals who love gaming, and even art lovers who want style in their living room. These TVs work for all kinds of users, whether you want smart features, beautiful design, or both.

If you are thinking of buying a TV, check your loan eligibility first. It helps you understand your budget and narrow down your options. Once you have a budget in mind, explore the latest models on Bajaj Mall. Simply visit any of Bajaj Finance’s 1.5 lakh partner stores in 4,000 cities in India. Choose your ideal model, pay with Easy EMIs, and enjoy zero down payment on select deals.

Overview of Samsung Frame TVs

Samsung Frame TVs bring together technology and design in a unique way. When switched on, they deliver a sharp 4K TV viewing experience with QLED quality. When switched off, they look like a framed artwork, blending with your home décor. The slim profile, customisable bezels, and Art Mode make them stand out from standard televisions.

Why choose Samsung Frame TV

Samsung Frame TVs offer a television experience that goes beyond entertainment. They come with QLED 4K technology that delivers clear, vibrant, and lifelike visuals. The Art Mode allows you to showcase paintings and photographs when the TV is not in use, turning your living space into a gallery.

You can also customise the bezels to match your interior style, making the TV a seamless part of your room. These TVs support all the smart features you expect, such as voice assistants, streaming apps, and connectivity with other devices.

Whether you want a stylish centrepiece for your living room, a display for artwork, or a reliable screen for everyday viewing, Samsung Frame TVs bring technology and elegance together in one device.

Key features of Samsung Frame TVs

  1. Art mode: When not in use, the Samsung Frame TV transforms into a beautiful art display, showcasing a wide selection of artworks and photographs, enhancing your home's aesthetic appeal.
  2. QLED technology: The TV features QLED technology, providing brilliant picture quality with vibrant colours, deep contrasts, and enhanced brightness for a truly immersive viewing experience.
  3. Customisable bezels: Samsung Frame TV offers customisable bezels, allowing you to personalise the TV's appearance to match your interior décor. The bezels are easily interchangeable, providing flexibility in design.
  4. Smart TV capabilities: Equipped with smart TV features, the Samsung Frame TV offers access to streaming services, apps, and online content. It also supports voice control for convenient operation through built-in assistants like Bixby, Alexa, and Google Assistant.
  5. No Gap Wall-Mount: The TV comes with a No Gap Wall-Mount, enabling it to sit flush against the wall, just like a real picture frame. This feature ensures a sleek and modern look, enhancing the overall aesthetics of your living space.

You can also explore Samsung 4K TVs

Updated price list of Samsung Frame TVs in India (April 2026)

Here is the latest Samsung Frame TVs price list in India. Find the model that best fits your needs and space.

Model (Samsung Frame TV)Price in India
Samsung Frame TV 43-inchRs. 55,990 onwards
Samsung Frame TV 50-inchRs. 68,199 onwards
Samsung Frame TV 55-inchRs. 76,890 – Rs. 85,118
Samsung Frame TV 65-inchRs. 1,99,999 onwards
Samsung Frame TV 75-inchRs. 2,79,999 onwards

Disclaimer: The features, availability, and pricing of each model are subject to change and may vary. For the most accurate and up-to-date information, please visit the official website. 

Before you decide, explore the latest offers. You may find a great deal on a model that matches your needs.

Get electronics and appliances on Easy EMIs with Bajaj Finance

Bringing home your preferred refrigerator is now hassle-free with Bajaj Finance's flexible financing options. Follow these steps to get started:

  • Explore products on Bajaj Mall: Browse through a wide selection of refrigerators on Bajaj Mall. Compare features to find a model that meets your needs.
  • Visit a partner store: Once you shortlist a model, step into any of Bajaj Finance’s 1.5 lakh partner stores across 4,000 cities in India. See the product in person, talk to experts, and make a confident decision.
  • Choose the Easy EMI Loan option: At checkout, select the Bajaj Finance Easy EMI Loan. Avail financing of up to Rs. 5 lakh and split the cost into convenient monthly instalments. Some products also come with a zero down payment option.
  • Check your loan eligibility online: Plan better by checking your loan eligibility in minutes. Simply enter your mobile number and OTP to know your pre-approved limit.
  • Use the EMI Network Card for purchases up to Rs. 3 lakh: Already own the Bajaj Finance EMI Network Card? Use it for instant, paperless checkout and convert your purchases of up to Rs. 3 lakh into Easy EMIs.

Why use the Smart Savings Calculator

Bajaj Finance’s Smart Savings Calculator helps you unlock maximum savings every time you shop at partner stores. It brings together all available brand, dealer, and scheme offers—so you can see your total savings instantly and shop smarter with Easy EMIs.

1. Dealer offers - Grab exclusive in-store deals at over 1.5 lakh partner stores across India. Enjoy local discounts and special prices you will not find online.

2. Brand offers - Access limited-time discounts from top brands across electronics, appliances, and more. Discover brand-specific savings selected just for you.

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Frequently asked questions

Can I buy a new TV on EMI?

Yes, you can easily bring home your preferred TV using Bajaj Finance’s Easy EMI options. Whether you already have the EMI Network Card or are new to it, here is how to begin:


If you have the Bajaj Finance EMI Network Card:

  • Explore TVs on Bajaj Mall: Choose from a wide range of the latest and most popular models.
  • Visit a partner store: Check out the product in person at any of Bajaj Finance’s 1.5 lakh partner stores across 4,000 cities in India.
  • Use your EMI Network Card at checkout: Convert the cost into Easy EMIs that fit your monthly budget.
  • Zero down payment on select models: Take your chosen TV home without paying anything upfront.

If you do not have an EMI Network Card:

Check your Insta EMI Card eligibility online using your mobile number and OTP. If you are eligible, apply instantly and enjoy a smarter, more affordable way to buy your favourite product on Easy EMIs.

How many images can the Samsung Frame TV hold?

The Samsung Frame TV can hold up to 1,200 images in its internal storage. This allows users to create a personalised art gallery, showcasing their favourite artworks and photographs. Additionally, users can subscribe to the Samsung Art Store, which provides access to an extensive library of over 1,400 pieces of art, offering even more options for display.

How long does the Samsung Frame TV stay on?
The Samsung Frame TV features an energy-efficient Art Mode that can stay on indefinitely when activated. However, it is equipped with a motion sensor that automatically turns off the display when no movement is detected in the room, conserving energy. The TV can be programmed to turn off after a set period or when it detects no activity, ensuring it only stays on when needed.
Does the Frame TV use a lot of electricity?
The Samsung Frame TV is designed to be energy efficient, especially when in Art Mode. While displaying art, it consumes less power compared to traditional TV viewing. The TV is also equipped with energy-saving features like motion sensors and ambient light sensors, which adjust the brightness and turn off the display when not in use, further reducing electricity consumption.
Why does my Frame TV keep turning off?
If your Samsung Frame TV keeps turning off, it could be due to several reasons. The most common cause is the motion sensor detecting no movement in the room, prompting the TV to enter energy-saving mode. Additionally, check the sleep timer settings, as the TV might be programmed to turn off after a certain period. Software updates or power supply issues could also be contributing factors. If the problem persists, consulting the user manual or contacting Samsung customer support for further assistance is recommended.
What makes Samsung Frame TVs different from other TVs?

Samsung Frame TVs are designed to blend seamlessly into your home décor, resembling framed artwork when not in use. They feature a customisable bezel and anti-glare matte display, minimising reflections. Additionally, these TVs offer various art modes and customisable frames, allowing you to display your favourite pieces of art or photos.

How does the Art Mode work on Samsung Frame TVs?

Art Mode on Samsung Frame TVs transforms your TV into a personalised art gallery. It offers a vast collection of curated artwork from renowned museums and artists, allowing you to explore different styles and periods. You can also customise the display settings, such as brightness and colour temperature, to match your preferred aesthetic. Additionally, the TV can be programmed to automatically switch to Art Mode when not in use, creating a visually appealing atmosphere in your home.

Can Samsung Frame TVs be wall-mounted easily?

Yes, Samsung Frame TVs can be wall-mounted with ease. They come with a no-gap wall mount that allows for a flush installation, creating a sleek and integrated look. The installation process is relatively straightforward and can be completed with the included mounting hardware. Additionally, Samsung provides a variety of mounting options to suit different installation preferences and wall types.

What are the best settings for optimising picture quality on a Samsung Frame TV?

Samsung Frame TVs blend seamlessly into your home decor, resembling framed artwork. They offer various art modes and customisable frames. The TVs can be easily wall-mounted and feature a customisable bezel and anti-glare display. To optimise picture quality, adjust settings like Picture Mode, Backlight, Contrast, Brightness, Colour, and Sharpness.

Is a Samsung Frame TV worth it?

Yes, the Samsung Frame TV is worth it for design-conscious buyers. It blends into your décor with Art Mode and customizable bezels, while offering solid 4K QLED performance. Though not the best in picture quality, its aesthetic appeal and smart features make it a unique lifestyle choice.

What is the disadvantage of the Samsung Frame TV?

The main disadvantages include limited black levels compared to OLED, narrower viewing angles, and a higher price for its design features. Picture quality is good but not top-tier, and custom bezels or Art Store subscriptions cost extra. It’s ideal for style, not for hardcore cinephiles.

Is Frame TV better than OLED?

No, OLED TVs generally offer superior picture quality with deeper blacks, better contrast, and wider viewing angles. The Frame TV excels in aesthetics and design, making it ideal for stylish spaces. If visual performance is your priority, OLED is the better choice.

Is there a monthly fee for Frame TV?

Yes, Samsung offers an optional Art Store subscription for Rs. 499/month, giving access to over 2,500 curated artworks. However, you can use your own photos or choose from a limited free collection without paying. The subscription enhances the Art Mode experience but isn’t mandatory.

Is the Samsung Frame TV worth buying for home décor and entertainment in 2026?

Yes, the Samsung Frame TV is worth buying in 2026 if your priority is both aesthetics and everyday entertainment. It is designed to blend into home décor with its art-like display when not in use, making it ideal for living rooms and design-focused spaces. It performs well for streaming, TV viewing, and casual use, but it is more focused on style than being a high-end performance TV for heavy gaming or cinema-grade viewing.

 

What are the main differences between Samsung Frame TV and OLED TVs?

The Samsung Frame TV uses QLED technology with a matte, anti-glare finish and focuses on Art Mode for displaying images when idle. OLED TVs, on the other hand, offer superior contrast, deeper blacks, and better picture quality due to self-lit pixels. While Frame TVs prioritize design and décor integration, OLED TVs are better suited for cinematic viewing, gaming, and overall display performance.

 

Does Samsung Frame TV support gaming features like 120Hz and VRR?

Yes, Samsung Frame TV models support gaming features such as up to 120Hz refresh rate on select variants along with VRR (Variable Refresh Rate) and low input lag through Game Mode. However, performance can vary by model size and year, and OLED or gaming-focused TVs still deliver more advanced gaming performance overall.

 

How does Art Mode work on Samsung Frame TV and is it free to use?

Art Mode on Samsung Frame TV allows the screen to display artwork, photos, or digital designs when the TV is not being used for watching content. It uses a built-in motion and light sensor to adjust brightness automatically for a realistic “frame-like” appearance. A selection of artworks is available for free, but full access to the Samsung Art Store typically requires a subscription for premium content.

 

Which Samsung Frame TV size is best for a living room setup?

The best Samsung Frame TV size for a living room usually ranges from 55-inch to 65-inch, depending on viewing distance and room size. A 55-inch model suits medium-sized living rooms, while a 65-inch or larger variant is better for spacious areas to enhance the immersive viewing and art-display experience. Larger sizes also improve the visual impact of Art Mode, making it look more like a real framed artwork.

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