In recent years, there has been a surge in demand for luxury items in the Indian market. Consumers – young adults in particular – aspire to own luxury products, and this sentiment is expected to drive the growth of the luxury market in the coming years. One brand that has become synonymous with luxury, power, and prestige is Rolex. Rolex watches are regarded as status symbols owned by affluent individuals in India and abroad. These watches are also highly durable, but their popularity stems from the company’s history and exquisite craftsmanship.
Established in 1905 as Wilsdorf and Davis, the company registered Rolex as the official brand name of its watches. In 1915, the company was rechristened Rolex Watch Co. Ltd., later becoming Rolex SA. Rolex employs 904L grade stainless steel while manufacturing its timepieces, while other Swiss brands mainly use 316L grade steel. Thus, Rolex watches are made using higher-grade steel, making them corrosion-resistant and leaving a more attractive lustre when polished.
The iconic brand has cemented its position as the most desirable wristwatch company in the world. It became the first timepiece to receive a Swiss Certificate of Precision in 1910, and later, it received a Class A certificate from the Kew Observatory in the United Kingdom. The company has also pioneered horological innovation through its Oyster case design and perpetual rotor. Thus, Rolex watches for men are not just luxurious timepieces; they epitomise wristwatch innovation and inimitable craftsmanship. For those considering the comparison between different types of watches, it’s essential to explore the differences between a smartwatch vs analog watch.
Key features and innovations of Rolex watches
Precision and reliability: Rolex is renowned for its precision and reliability, with each watch undergoing a series of stringent tests to ensure optimal performance. They are certified as Superlative Chronometers, meeting the highest standards of accuracy.
Oyster case technology: Rolex pioneered the Oyster case, the first waterproof wristwatch case, in 1926. This hermetically sealed design protects the watch from water, dust, and shocks, contributing to its durability.
Perpetual movement: The Rolex Perpetual movement, introduced in 1931, is a self-winding mechanism that harnesses kinetic energy from wrist movement, offering exceptional accuracy and reliability.
Cerachrom bezel: The Cerachrom bezel, found on models like the Submariner and GMT-Master II, is a scratch-resistant and corrosion-proof ceramic insert that retains its colour and sheen even in harsh conditions.
Innovative materials: Rolex uses exclusive materials such as Oystersteel, Everose gold, and Rolesium to enhance durability, corrosion resistance, and aesthetic appeal.
Cyclops lens: The Cyclops lens, introduced in 1953, is an iconic feature that magnifies the date for easy reading, adding to both functionality and design.
Rolex’s professional models: Rolex has crafted specific models for different professions and activities, such as the Explorer for mountaineers, the Sea-Dweller for divers, and the Daytona for racing drivers, each incorporating features designed for specific use cases.
These innovations have solidified Rolex's position as a leader in luxury watchmaking, combining elegance, technology, and functionality.
Top-selling Rolex watches price and specifications
Rolex watches are quintessential timepieces that blend prestige with luxury. Here are some of the top-selling watches from the brand.
Rolex Air-King
One of the best Rolex watches for men, the Air-King carries a rich legacy, as it was designed during the Second World War to honour the RAF pilots. The timepiece flaunts a unique black dial, along with a combination of large 3, 6, and 9 numerals that highlight the hours. Additionally, the company employs Oystersteel – developed specially by the brand – belonging to the 904L steel family. This metal is primarily used in high-tech, aerospace, and chemical industries to ensure maximum corrosion resistance. It also offers an incredible finish once the watch is polished.
Specifications: Rolex Air-King
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Case material
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Oystersteel
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Case diameter
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40mm
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Water resistance
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100 metres/330 feet
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Movement
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Perpetual, mechanical, self-winding
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Power reserve
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Up to 70 hours
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Certification
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Superlative Chronometer (COSC + Rolex certification after casing)
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Price
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Rs. 6,50,844
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Rolex Submariner
One of the best – and most venerated watches from the brand, the Rolex Submariner, which received a few tweaks in 2020, sports a unidirectional rotatable bezel. Manufactured specifically for divers, the watch’s 60-minute graduations let them accurately and safely monitor their diving time and decompression stops. Furthermore, the model’s cerachrom bezel insert remains scratch proof, as the timepiece is crafted using corrosion-resistant ceramic. Lastly, the luminescent Chromalight display of the dial offers improved visibility in dark and low-light environments, which is crucial for divers.
Specifications: Rolex Submariner
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Case material
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Oystersteel
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Case diameter
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41mm
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Water resistance
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300 metres/1,000 feet
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Movement
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Perpetual, mechanical, self-winding
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Power reserve
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Up to 70 hours
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Certification
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Superlative Chronometer (COSC + Rolex certification after casing)
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Price
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Rs. 9,00,953
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Rolex Sky-Dweller
This Rolex watch is also one of the company's most complicated and uniquely crafted timepieces. Its Oysterflex bracelet provides a sporty alternative to the typical metal bracelets. On the other hand, the company infused the watch with the highest-quality 18k gold alloys, making it one of the most luxurious models offered by the brand. Coming to the dial, you will find a fixed inverted red triangle pointing to the chosen reference time. Thus, this wristwatch comes with dual time and annual calendar functions for enhanced convenience and functionality.
Specifications: Rolex Sky-Dweller
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Case material
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Yellow gold
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Case diameter
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42mm
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Water resistance
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100 metres/330 feet
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Movement
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Perpetual, mechanical, self-winding, dual time zones, annual calendar
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Power reserve
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Up to 72 hours
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Certification
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Superlative Chronometer (COSC + Rolex certification after casing)
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Price
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Rs. 36,05,993
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Rolex Datejust
Arguably Rolex’s most popular model, the Datejust was launched in 1945 to commemorate the company’s 40th anniversary. It was also the very first watch with a date that changed automatically, and its name was inspired by the fact that the date changes just before midnight. This Rolex watch for men sports a white dial with a lacquering technique, which involves the deposition of six thin layers of lacquer on a brass base plate. This, combined with the white varnish, offers a smooth finish to the timepiece.
Specifications: Rolex Datejust
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Case material
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Oystersteel
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Case diameter
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41mm
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Water resistance
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100 metres/330 feet
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Movement
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Perpetual, mechanical, self-winding
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Power reserve
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Up to 70 hours
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Certification
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Superlative Chronometer (COSC + Rolex certification after casing)
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Price
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Rs. 7,08,718
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Disclaimer: Please note that specific features, models, and pricing may vary depending on the region and time of purchase. It is recommended to visit the official websites or authorised retailers for the latest information.
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