Kent vs Aquaguard Water Purifiers

Kent and Aquaguard are two of India's most trusted water purifier brands. Both use RO, UV, UF, and multi-stage filtration across their product ranges. Kent is preferred for RO-focused purification of hard and borewell water, while Aquaguard offers varied technology combinations including active copper in selected models.

• Kent water purifiers start at Rs. 7,000 and go up to Rs. 20,000+ for premium models
• Aquaguard water purifiers start at Rs. 6,500 and go up to Rs. 22,000+ for premium models
• Both brands offer wall-mounted and countertop models with storage tank support in selected variants
• Kent is widely used for households dealing with higher-TDS water conditions
• Aquaguard offers RO, UV, UF, and active copper combinations across its product range

Convert the cost of your new water purifier into Easy EMIs using Bajaj Finance's financing options at over 1.5 lakh partner stores such as Reliance Digital, Croma, Vijay Sales, and more. Check your loan eligibility before you head to the store.

Kent and Aquaguard (Eureka Forbes) are household names in Indian water purification, each with a strong track record and wide distribution across the country. Both brands serve a similar purpose — providing clean, safe drinking water — but approach it through slightly different product philosophies and technology combinations.

Kent is known for its RO-centric approach, with models designed specifically for hard water and borewell conditions common across North and Central India. Aquaguard has a broader range of technology combinations and is particularly recognised for integrating active copper purification in selected models, making it a strong choice for households prioritising antimicrobial protection alongside mineral enrichment.

Explore Indian water purifiers and water filters for homes before visiting a partner store.

Understanding the filtration technology in each brand's product range helps you match the right purifier to your water source. Both brands offer multi-stage systems, but with different technology combinations and emphasis. The table below gives a clear side-by-side view.

Both brands are designed for household drinking water purification and support similar usage conditions. Performance varies by specific model and local water quality. The table below compares key performance factors across both brands.

Pricing across both brands varies based on purification technology, storage capacity, and smart features. Aquaguard's entry-level models are slightly more affordable, while premium models tend to be priced higher than their Kent equivalents. The table below outlines key pricing and maintenance factors.

Disclaimer: Features, availability, and pricing of each model are subject to change and may vary. For the most accurate and up-to-date information, please visit the official brand website or a partner store.

You can also explore water purifiers under Rs. 10,000 for a focused shortlist of budget-friendly models from both brands before heading to a partner store.

Choosing between Kent and Aquaguard depends on your household's water source, daily usage, budget, and after-sales service expectations. Both are reliable, widely available, and backed by service networks across India. Here is a practical guide to help you decide.

• Choose Kent for broad RO-focused options: Kent offers multiple RO-based purifier models designed for households dealing with higher-TDS water conditions — particularly homes on borewell or hard water supply
• Choose Aquaguard for varied technology combinations: Aquaguard's range includes RO, UV, UF, and active copper technologies in selected models, making it a stronger choice for households that want antimicrobial copper infusion alongside standard purification
• Compare storage and installation requirements carefully: Select models based on your family size and daily water consumption — both brands offer wall-mounted and countertop options with storage support in selected variants
• Evaluate service availability in your location: After-sales service and filter replacement support vary by city and local network coverage — always check verified local reviews for the nearest service centre before finalising your purchase
• Consider long-term maintenance costs: Filter replacement frequency, annual maintenance costs, and AMC plan availability should be factored into your total cost of ownership when comparing both brands

A buying caveat worth noting: entry-level Aquaguard models start slightly lower at Rs. 6,500, but Aquaguard's premium range is also priced higher at Rs. 22,000+ versus Kent's Rs. 20,000+ at the top end. Factor in both upfront cost and annual maintenance when comparing value across price brackets. For a broader look at options, alkaline water purifiers are also worth exploring if mineral enrichment is a priority for your household.

Thinking of buying a new water purifier?

Before you do that, explore the latest offers from Bajaj Finance. You may find a great deal on a model that matches your needs.

Bajaj Finance offers two ways to convert your water purifier purchase into affordable monthly payments. Both options are available at over 1.5 lakh partner stores across 4,000 cities in India.

Both financing options are available at the checkout counter at any partner store. Here is how they compare.

How to choose?

Both options require you to be physically present at a partner store. The Insta EMI Card is ideal for shoppers who want to purchase across multiple categories over time. The Easy EMI Loan suits buyers looking to finance a higher-value purchase in a single transaction.

With over 1.5 lakh partner stores across 4,000 cities, you can buy your preferred water purifier whether you are in a metro like Delhi or a Tier-2 city like Jaipur or Lucknow. The Insta EMI Card also carries zero annual fee, making it a practical long-term financing tool for repeat home appliance purchases.

Buying a water purifier is simple and affordable with Bajaj Finance's in-store financing options. The entire process usually takes just 10–15 minutes. Follow these steps:

1. Browse models on Bajaj Mall: Explore the full range of Kent and Aquaguard water purifiers on Bajaj Mall. Compare filtration technology, storage capacity, smart features, and prices before heading to the store.
2. Find a partner store near you: Use the Bajaj Finance store locator to find a nearby partner outlet such as Croma, Vijay Sales, or other authorised retailers.
3. Check the water purifier in person: Visit the partner store and explore available models. Check purification technology (RO, UV, UF, or active copper), storage tank capacity in litres, smart indicators, installation type, and annual maintenance cost to find the one that suits your household.
4. Choose a suitable EMI option: At checkout, ask the store executive about the Bajaj Finance Insta EMI Card or Easy EMI Loan. Confirm available tenure options and whether your chosen model comes with a zero down payment offer.
5. Complete payment and schedule installation: Once approved, your purchase is processed immediately and you can schedule delivery and installation at your convenience.

You can also check your loan eligibility online in advance by entering your mobile number and OTP, helping you plan your purchase better.

Bajaj Finance’s Smart Savings Calculator helps you unlock maximum savings every time you shop at partner stores. It brings together all available brand, dealer, and scheme offers—so you can see your total savings instantly and shop smarter with Easy EMIs.

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