Governance

Conduct and govern business with integrity in an ethical, transparent, and accountable manner.

Financial Inclusion

Provide access to relevant and affordable financial products and services that meet the needs of the larger society, empower underserved communities, and transform lives across socio-economic landscape.

Preserving and Protecting Environment

Adopt environmental leadership practices and processes that not only minimise operational impact but contribute to India’s green transition and global climate goals.

Empowering Society

Promote social welfare activities that drive inclusive growth, equitable development, and the well-being of communities.

Employee Well-Being

Create a thriving, safe and inclusive workplace for employees and provide merit-based opportunities for professional development and growth.

Customer Centricity

Innovate/invest in products, technologies and processes that enhance customer experience and promote professional, fair and transparent dealings.

Cyber Security

Adopt robust information security, cyber security and fraud controls.

Stakeholder Engagement

Engage with relevant stakeholders to enhance sustainable and responsible business practices.

One Finserv: A group-wide platform for human capital development

The 'Bajaj Finserv Culture Wheel' is our means to bring alive our purpose and fuel our mission of consistent outperformance. Our culture wheel is anchored on our founder ethos and comprises leadership mindsets — namely, growth mindset, customer obsession, being responsible and talent builder. These complement leadership behaviours consisting of (i) continuous transformation, (ii) innovate to simplify, (iii) delegate and develop, and (iv) do the right thing. These form the basis of our talent management. All middle and senior management employees aspiring to be leaders are evaluated and developed on these dimensions.

Bajaj Finserv Culture Wheel

Marrying our Culture Pillars with
Key ESG Focus Areas

Leadership Mindsets and Behaviours Leadership Capabilities ESG Pillars
Innovate to Simplify Innovative and Disruptive Thinking Financial inclusion and Empowering Society
Continuous Transformation Reinvention and Self Disruption Financial inclusion and Empowering Society
Growth Mindset Sustainable and Inclusive Growth Financial inclusion and Empowering Society
Customer Obsession Customer first Customer Centricity and Governance
Talent Builder Capability Building Employee Well-being
Being Responsible Being Mindful and Driving Change Preserving and Protecting Environment,
Empowering Society and Governance
Delegate and Develop Accountable Empowerment Stakeholder Engagement and Empowering Society
Do the Right Thing Holistic Decision Making and Solutioning Information and Cyber Security,
Stakeholder Engagement, Customer Centricity and Governance