2011 - 2013

What does a leader do to keep the original spirit and belief alive and kicking? Innovate. Innovate and Innovate.

Innovate products. We created the first EMI (Existing Member Identification) Card and we created Flexisaver in 2012.

Innovate in Process. We reduced the approval time for Durable and Lifestyle Financing from our own benchmarked time of 15 minutes to 5 seconds flat by 2011.

Innovate in delivery. In the last two years we've delivered delight to consumers and partners through our Customer Portal and Galaxie, our feature loaded digital apps.

By the second year of this decade and we had already crossed 2,000 Crore milestone in Shareholders' Funds. Our Assets Under Management are already beyond Rs. 10,000 Crore. Our PBT for FY 2012 was Rs. 602 Crore.

In FY 2013-14, we set to breach the Rs .20,000 Crore mark for our Assets Under Management.

Our roots teach us to be sensitive to sustainability. We are careful about growing soundly and we place a lot of emphasis therefore on governance. Bajaj Finance Limited is one of the few NBFCs in the country to be awarded a rating of FAAA/Stable for Fixed Deposits, indicating a very strong degree of safety with regard to timely payment of interest and principal on the instrument by the Credit Rating and Information Services India Limited (CRISIL). In addition to this, we are also rated high (P1+ rating) for Short-Term Debt Programme and AA+/Stable for Long-Term Debt Programme by CRISIL and LAA+ for Long-Term Debt Programme by ICRA.

Today we have a network of over 115 branch offices throughout the country to finance a growing set of needs of our ever more impatient customers. Did we say we had a role to play in their becoming impatient? Well, the less said the better.

2000 - 2010

Human aspirations need means to finance it into reality. There are as many needs as there are humans.

In the 2000-10 decade we expanded our expertise to finance dreams beyond Two & Three wheelers and Durables to Business and Property and a whole host of other personal needs. We tied up with the best companies to create robust back ends to manage processes. As our footprint expanded and as we financed more and more Indian dreams, we expanded our means to generate the funds. Simultaneously we leveraged technology to crunch time to approval for consumers across our businesses. We proposed and persuaded banks and other non-banks to collaborate for exploring avenues for profit. And we ploughed profit back into society as well through our various CSR initiatives.

Our belief in our approach was paying off just in line with our expectations. We crossed Rs. 500 Crore of annual disbursement in 2000. We doubled it within six years to Rs. 1,000 Crore. 2006 also saw our Assets Under Management crossing the Rs. 1,000 Crore milestone. Our Shareholders' Funds crossed the Rs. 1,000 Crore milestone in 2008.

In line with our fast diversifying finance portfolio it was natural that our name reflect the expanded sphere of our presence in customers' life. We changed our name from Bajaj Auto Finance to Bajaj Finance on 6 September, 2010.

1987 - 1999

If you were to ask us what does an excruciating six month wait for your favourite 2 wheeler have to do with the most diversified non-bank bank in the country? We'd say "Everything". This simple consumer truth about India's license days helped us realise two things. One, that maybe it's not just two wheelers that consumers hate waiting for, but just about for everything else as well. Two, that just like always in the past, time will be the most precious commodity that consumers will be willing to pay a premium for, especially if it's got to do with their need for financing their dreams. The rest of our journey is just milestones we've set for ourselves to keep setting bigger milestones.

Each of the two realisations we started our journey with, helped shape us as a company that has carefully invested in understanding processes to cut time for consumers and as a company that has created the most diversified portfolio of finance products in India. Of course we can’t share trade secrets, but here's a list of milestone dates of both big things and small.

It was a Wednesday when we were incorporated as Bajaj Auto Finance Limited on 25 March, 1987. In the same year on 20 October we became a deemed public company u/s 43A(1) of the Companies Act 1956. On 24 September, 1988 we were registered as a Public Limited Company. On 5 March, 1998 we were registered with RBI as a Non-Bank Company. In 1994-95 we had our initial Public issue of Equity shares and were listed on the BSE and NSE.

With walking the talk in our DNA we crossed Rs. 10 Crore Profit Before Tax milestone in 1995. In 1996, we crossed the Rs. 100 Crore landmark of Shareholders' Funds. Our first eleven years were focused on providing Two and Three Wheeler finance and setting up our pan-India network. Hard work and accumulated learning of our first decade has served us in good stead throughout our journey.

Towards the end of 1900s liberalisation was paying off rich dividends and consumerism on the rise like never before in India. When we ventured into the then little known business of Durable Finance in 1998-99, little did we ourselves know that in less than a decade we will become integral to India's snowballing electronic devices dream. Little did anyone else expect us to chart a course of unique value through innovations in processes across the financing needs of India. It was in the 2000-10 decade that we came of age many times over.



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