Lifestyle Finance from Bajaj Finserv gives you easy access to your dream home - with the latest interiors, a sleek modular kitchen and overall home renovation. What's more you could invest in the best fitness equipment, cameras and watches.
Now all you need to do is pay a nominal processing fee at the time of buying and divide the actual cost of your purchase into monthly payments.

How to Apply

There are multiple ways you can shop for lifestyle products on EMI Finance from Bajaj Finserv. Read on to know more:

Through Bajaj Finserv App

The Bajaj Finserv App allows you to apply for lifestyle finance in just a few minutes. Download the app from your phone’s store and tap on quick apply. The app will fetch your personal details through your social media accounts or Aadhaar card and take just 60 seconds to verify them. Once your EMI finance application is accepted, you’ll receive a deal ID. Visit one of our partner stores, show them the deal ID, shop for lifestyle products, and pay for them with interest-free EMIs.

With EMI card

  • Just Swipe, sign and buy with your EMI (Existing Member Identification) Card without having to gather another set of documents or go through the process of applying for a loan.


Without EMI card

As a new customer, avail your EMI card in a few simple steps as explained below:

  • Visit any of our 12000+ dealer partner outlets and contact our in-store executive.
  • You will need to fill an application form and submit the required documents. (Our executive will help you fill the application form).
  • Choose your credit program wisely and check the documents submitted before you finalize your purchase.

To find out our partner stores in your city, just fill in the name of the city in the ‘Find nearest store partner’ tab in the Quick Links section to the right of the page.

Apply online for an EMI card

  • Apply for a lifestyle finance EMI Card online on our Customer Portal.
  • Make an online payment of Rs. 299 after you’ve applied.
  • Wait 7-10 days and the EMI Card will be delivered to your registered address.


Contact Us

Not yet an existing customer?

You’ll be surprised how easy it is to get a Lifestyle Finance loan with Bajaj Finserv even if you’ve never used our services before. Just visit any of our 12000+ retail partner outlets across over 140 cities in the country and our in-store representative shall guide through the entire process.
Click here to find the nearest outlet in your city.

For existing customers

Follow these steps to use our toll free IVR:

  •  Dial 020 3957 5152 (call charges apply) (W.e.f. 2 May 2015)
  •  Enter your 7-digit BFL Customer ID
  •  Select from various IVR options
  •  Access IVR in 10 languages: English, Hindi, Bengali, Marathi, Punjabi, Gujarati, Tamil, Telugu, Kannada and Malayalam
  •  Access to all loan details


[email protected] for all your queries

SMS updates

SMS <<keyword below>> to +91 92275 64444
GETEMAIL for your current email address 
UPDEMAIL <New email> to update your email address 
GETADD for your current registered email address
CUSTID to know your customer ID
LAN to know your Loan Account Number
EMI LAN to know your loan/ EMI details
EXPERIA to know your Experia user ID and password 
PIN to know your 4 digit EMI card PIN
FEEDBACK to give your valuable feedback 
SAT Y Give a positive feedback 
SAT N to give a negative feedback
(Your mobile number should be registered with us for this facility). Standard SMS Charges applicable

Visit Our Branch to:

  • Change mode of payment (Swapping)
  • Purchase/cancel Insurance policy
  • Foreclose loan
  • Claim refund

To know the address of your nearest branch Click Here.

Follow these simple steps to log on to our 

Customer Portal (Experia)

  • Visit
  • Log in using your User ID and Password
  • Access all loan details
  • Manage your loans
  • View special offers