Bajaj Allianz Life Insurance Company Limited (BALIC)

A Joint Venture between Bajaj Finserv limited (74%) and Allianz SE (26%), one of the most successful Life Insurance companies in India, Bajaj Allianz Life Insurance caters to the protection needs of individuals from his early childhood to retirement.

Bajaj Allianz is among the top 3 players in the private life insurance market with a Gross Written Premium figure of INR 114.2 billion in 2009-10. BALIC uses the Bajaj Finserv symbol (Bajaj Finserv Globe), which symbolizes the world with focus on India.

At Bajaj Allianz Life Insurance, customer delight is our guiding principle. Our business philosophy is to ensure excellent insurance and investment solutions by offering customized products, supported by the best technology. The philosophy is to balance its new business growth and the resulting high first year cost with strong focus on increasing persistency.

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